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AI Objection Handling for B2B Sales

Ava, Vivun's AI sales teammate, helps B2B reps handle objections with confidence—before, during, and after calls. Practice objection handling in advance with AI sales roleplay, get AI-powered guidance in live conversations, and learn how to turn price, timing, technical, and competitive pushback into opportunities instead of stalled deals.

Prep Before Calls

Practice objections and build response strategies through AI-powered sales preparation

Respond Live

Get instant, proven responses during conversations with real-time call assistance

Learn & Improve

Post-call coaching with AI sales coaching to master future objections

Why Unprepared Objection Handling Kills B2B Deals

Price, timing, technical fit, ROI—objections are inevitable in complex B2B sales. But most reps fumble when they encounter them. They give weak responses, fail to address underlying concerns, or worse, they freeze. The result? Lost deals and damaged credibility. That's why an AI teammate designed specifically for sales conversations makes the difference between closing and losing.

The Traditional Objection Journey
Moment 1

The Objection Surfaces

"Your price is too high" or "We need to see technical specs" catches the rep off guard during the call.

Moment 2

The Weak Response

Rep gives a generic answer without addressing the real concern, or promises to "get back to them" later.

Moment 3

The Lost Opportunity

Deal momentum stalls, buyer confidence drops, and competitors swoop in with better-prepared responses.

The Cost: 60% of Objections Lead to Lost Deals

When reps can't confidently handle objections in the moment, prospects move on. Ava ensures every objection becomes an opportunity to strengthen your position—not a reason to lose. Through AI-powered deal guidance and intelligent deal velocity tools, your team transforms objections into closed revenue.

How Ava Masters AI Objection Handling

Ava doesn't just give you generic scripts—she helps you prepare, respond intelligently, and build narratives that work around objections at every level. Through AI-assisted discovery and intelligent stakeholder engagement, you transform every objection into a strategic conversation.

Practice Objections Before Calls

Before important conversations, roleplay common objections with Ava. She simulates realistic pushback—pricing concerns, technical questions, competitive comparisons.

Walk into every call knowing you're ready for anything. Through strategic meeting preparation and automated sales training, you build objection-handling confidence before high-stakes conversations.

Real-Time Responses During Conversations

When objections surface during calls, Ava instantly provides proven responses tailored to the specific concern.

No more "let me get back to you"—handle objections in the moment. With real-time deal intelligence and tools that help you sell faster, you respond with confidence backed by accurate data.

Answer Technical Objections with Confidence

When prospects raise technical concerns—integration complexity, scalability questions, security requirements—Ava delivers accurate, detailed responses.

No more waiting on Sales Engineers—handle technical objections yourself, in the moment. Ava functions as your AI digital worker for sales, providing technical depth that traditionally required specialized support.

CustomerCore / Ava
Technical Response
Conversation / Ava
Objection Reframing

Reframe Objections as Opportunities

Great objection handling isn't just about defending—it's about reframing. When prospects say "We're not ready," Ava helps you uncover the real concern.

Turn pushback into productive conversations about priorities, risk, and opportunity. Through AI-powered competitive analysis and strategic positioning, you shift objections from barriers to bridges.

Learn & Improve Over Time

Coaching to Master Future Objections

After calls, Ava analyzes how you handled objections and provides specific coaching—what worked, what didn't, and how to improve.

Over time, you develop intuition for handling objections before they even surface. Through AI-powered win reviews and intelligent onboarding for new reps, your entire team continuously improves their objection-handling capabilities and sells more effectively.

Every Type of Sales Objection, Handled with AI

From pricing pushback to technical concerns, Ava helps you navigate every objection type with confidence and precision.

Price Objections

"Your solution is too expensive."

Ava helps you reframe cost as investment, build ROI cases, and demonstrate the opportunity cost of inaction with specific financial projections. Through intelligent deal guidance, you create compelling business cases that justify your pricing.

Timing Objections

"We're not ready to buy right now."

Ava uncovers the real reasons behind timing concerns and helps you create urgency by highlighting competitive risks and market opportunities. With accelerated deal velocity tools, you move prospects from consideration to commitment faster.

Technical Objections

"Your platform doesn't integrate with our tech stack."

Ava provides accurate technical answers, integration paths, and architectural solutions that satisfy technical buyers without delay. Unlike basic AI sales reps, Ava delivers the depth and accuracy that complex technical objections demand.

Risk & Security

"We have concerns about data security."

Ava surfaces compliance certifications, security protocols, and customer references that address risk concerns with credible evidence. Through comprehensive deal intelligence, you anticipate and address security concerns before they become blockers.

Fit & Capability

"You don't have the features we need."

Ava helps you understand the underlying need, position existing capabilities differently, or present roadmap items strategically. Using AI-assisted discovery, you uncover what prospects truly need versus what they think they need.

Competitive Objections

"Competitor X offers this for less."

Ava provides differentiation points, competitive win stories, and positioning that highlights your unique value without disparaging competitors. With real-time competitive intelligence, you respond to competitive threats with precision and confidence.

Use AI to Turn Every Sales Objection Into an Opportunity

Stop losing deals to objections. See how Ava prepares your team, delivers real-time responses, and coaches reps to master objection handling at every level.

Proven objection handling from the world's best B2B sellers

Real-time support | Business case generation | Technical expertise