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Ava, Vivun's AI sales teammate, helps B2B reps handle objections with confidence—before, during, and after calls. Practice objection handling in advance, get AI-powered guidance in live conversations, and learn how to turn price, timing, technical, and competitive pushback into opportunities instead of stalled deals.
Practice objections and build response strategies
Get instant, proven responses during conversations
Post-call coaching to master future objections
Price, timing, technical fit, ROI—objections are inevitable in complex B2B sales. But most reps fumble when they encounter them. They give weak responses, fail to address underlying concerns, or worse, they freeze. The result? Lost deals and damaged credibility.
"Your price is too high" or "We need to see technical specs" catches the rep off guard during the call.
Rep gives a generic answer without addressing the real concern, or promises to "get back to them" later.
Deal momentum stalls, buyer confidence drops, and competitors swoop in with better-prepared responses.
When reps can't confidently handle objections in the moment, prospects move on. Ava ensures every objection becomes an opportunity to strengthen your position—not a reason to lose.
Ava doesn't just give you generic scripts—she helps you prepare, respond intelligently, and build narratives that work around objections at every level.
Before important conversations, roleplay common objections with Ava. She simulates realistic pushback—pricing concerns, technical questions, competitive comparisons.
Walk into every call knowing you're ready for anything.
When objections surface during calls, Ava instantly provides proven responses tailored to the specific concern.
No more "let me get back to you"—handle objections in the moment.
When prospects raise technical concerns—integration complexity, scalability questions, security requirements—Ava delivers accurate, detailed responses.
No more waiting on Sales Engineers—handle technical objections yourself, in the moment.
Great objection handling isn't just about defending—it's about reframing. When prospects say "We're not ready," Ava helps you uncover the real concern.
Turn pushback into productive conversations about priorities, risk, and opportunity.
After calls, Ava analyzes how you handled objections and provides specific coaching—what worked, what didn't, and how to improve.
Over time, you develop intuition for handling objections before they even surface.
From pricing pushback to technical concerns, Ava helps you navigate every objection type with confidence and precision.
Ava helps you reframe cost as investment, build ROI cases, and demonstrate the opportunity cost of inaction with specific financial projections.
Ava uncovers the real reasons behind timing concerns and helps you create urgency by highlighting competitive risks and market opportunities.
Ava provides accurate technical answers, integration paths, and architectural solutions that satisfy technical buyers without delay.
Ava surfaces compliance certifications, security protocols, and customer references that address risk concerns with credible evidence.
Ava helps you understand the underlying need, position existing capabilities differently, or present roadmap items strategically.
Ava provides differentiation points, competitive win stories, and positioning that highlights your unique value without disparaging competitors.
Stop losing deals to objections. See how Ava prepares your team, delivers real-time responses, and coaches reps to master objection handling at every level.
Proven objection handling from the world's best B2B sellers
Real-time support | Business case generation | Technical expertise
