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Ava - AI Assistant for Deal-Ready Sales Collateral | Vivun

Create Winning Collateral in Seconds

Generate follow-up emails, tailored decks, and call prep sheets in seconds. Ava creates sales-ready assets that are aligned, on-message, and personalized—so reps spend less time creating content and more time engaging customers.

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Learn more: Key Capabilities • Why Vivun

What It Is

AI-powered assistant that generates personalized sales materials informed by your deal context and trained on B2B sales strategy.

What It Does

Creates follow-up emails, tailored presentations, proposals, competitive briefs, and value cases in seconds—no more template hunting.

Outcomes

Reps save 8 hours weekly on content creation, deals move 25% faster, and buyers receive personalized follow-up while conversations are fresh.

SALES PRODUCTIVITY

Content Creation That Slows Down Selling

Reps spend hours creating content when they should be selling.

Every sales rep knows the drill: the call ends and content creation begins. Draft the follow-up email. Customize the deck. Update the proposal with specifics. What should take 10 minutes stretches into an hour—or gets rushed and goes out generic. Meanwhile, deals lose momentum and buyers receive templated responses.

The Daily Challenge

  • Reps spend 6-8 hours per week creating sales materials
  • Delayed follow-up kills deal momentum between meetings
  • Template fatigue leads to generic, off-brand content
  • Hours disappear into asset creation instead of selling
→

The Result

Momentum lost • Trust eroded • Deal health suffers

While reps are stuck writing emails and building decks, competitors follow up faster and buyers move on. Content creation becomes the bottleneck that costs you deals.

How Ava Automates Sales Collateral

Ava generates content informed by your actual deal context and her expert selling brain. Unlike generic writing tools, Ava is built on a Sales Reasoning Model trained on thousands of successful sales conversations. She understands your products, your buyers, and the strategic nuances that make collateral effective at every stage.

Personalized Follow-Ups

Ava drafts emails and materials that reference specific conversation details, address open questions, and propose next steps aligned with the buyer's timeline. No generic templates—every follow-up is fully personalized.

Tailored Decks & Proposals

Generate custom presentations and proposals that highlight relevant capabilities, address buyer-specific concerns, and maintain your brand standards. Ava adapts content to audience and stage automatically.

Automated Value Cases

Build quantified business cases and responses tailored to customer environments. Ava incorporates deal-specific metrics, calculations, and implementation considerations that make value tangible for decision-makers.

See It In Action →

Key Capabilities for Sales Collateral

Follow-Up Emails That Keep Deals Moving

Context-aware summaries with action items generated in seconds—reps review and send while conversations are still fresh.

Custom Discovery Scripts and Demo Flows

Structured question frameworks tailored to buyer personas, industry verticals, and deal stages that guide productive conversations.

Deal Reviews & MEDDPICC Documentation

Comprehensive assessments covering metrics, economic buyers, decision criteria, process, pain, and champions with gap analysis.

Competitive Briefs

Real-time positioning documents highlighting differentiation against specific competitors active in your deals.

Learn about competitive intelligence →

Proposals and Mutual Action Plans

Structured documents that reflect deal specifics and maintain messaging consistency—keeping buyers and internal teams aligned on next steps.

Executive Summaries and Value Cases

High-level overviews and analyses tailored to customer environments—giving decision-makers the quantified business case they need.

See It in the Flow of Work

Emma's Story: From Content Chaos to Content Confidence

Watch how Ava transforms post-call follow-up from a 45-minute task to a 2-minute win

▼
Before Ava Wednesday, 4:47 PM

The Post-Call Content Scramble

Just wrapped a discovery call with a mid-market prospect

Emma's call went well—the prospect raised questions about implementation timelines, integration with their existing stack, and pricing models for distributed teams. Now she needs to send a thoughtful follow-up by end of day.

She opens a template. Deletes half of it. Tries to remember exactly how the prospect phrased their integration concerns. Checks her scattered notes. Pulls up the system to confirm company size. Toggles back to email. Rewrites the intro three times.

It's 5:35 PM and she's still not done.

The email finally goes out at 6:02 PM—serviceable but rushed, missing two key points from the call.

With Ava Wednesday, 4:47 PM

Content Delivered While It's Fresh

The same call ends. Emma opens Ava.

"Draft a follow-up email for the discovery call I just had with Acme Corp."

Thirty seconds later, Ava delivers a complete email that:

  • Summarizes the three main discussion points from the call
  • Addresses the specific integration questions the prospect raised
  • Proposes next steps aligned with their buying timeline
  • Includes relevant resources like case studies and pricing guides
  • Maintains the company's approved tone and messaging

Emma reviews it, makes one small tweak, and hits send at 4:51 PM. She moves on to prepping tomorrow's demo.

The prospect receives a thoughtful, comprehensive follow-up within minutes—signaling attentiveness and professionalism that keeps momentum alive.

Proven Outcomes with Ava

Real results from revenue teams using Ava

8 hrs
Saved weekly per rep
25%
Faster deal cycles
87%
Rate Ava as competent

Why Vivun

Sales Reasoning Model

Trained on B2B sales

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Creates assets informed by actual deal context, not hollow templates—trained on thousands of successful sales conversations to understand strategy, not just syntax.

Complete Sales Cycle

Before, during, and after

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Real-time assistance before, during, and after meetings—not just post-call follow-up. Ava supports prep, in-call guidance, and comprehensive documentation.

Multi-Modal Experience

Text, voice, or avatar

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Work with Ava via text, voice, or avatar—whatever mode fits your workflow in the moment. Seamless transitions between interaction styles.

Consistent Brand Messaging

On-brand at scale

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Every asset follows approved positioning and tone—ensuring quality content at scale across reps. Maintain message control while enabling personalization.

Ready Day One

No lengthy setup required

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Quick deployment with immediate value—minimal configuration needed to start generating deal-ready collateral. Most teams operational within days.

Enterprise Security

Your data stays protected

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Enterprise-grade security and compliance controls ensure your sensitive sales data remains protected and private. Full audit trails and access controls.

Frequently Asked Questions

How does Ava differ from generic writing tools? ▼
Ava is purpose-built for sales with a Sales Reasoning Model trained on thousands of successful deals. Unlike generic tools, Ava understands deal context, buyer journeys, and sales methodologies, producing content that's strategically aligned rather than just grammatically correct.
How quickly can my team start using Ava? ▼
Most teams are operational within days. Ava requires minimal setup—connect your systems and content repositories, and reps can start generating collateral immediately. No lengthy training or configuration required.
Does Ava integrate with our existing tools? ▼
Yes. Ava integrates with major platforms, conversation intelligence tools, and content management systems to pull in deal context and ensure generated collateral reflects your latest approved messaging.
How do you ensure brand consistency? ▼
Ava learns from your approved content library, style guides, and positioning frameworks. Sales leaders can review and refine outputs to ensure every asset maintains brand standards and messaging consistency.

Meet Ava—Your AI Sales Teammate

Join leading sales teams using Ava to create deal-ready assets in seconds, not hours. See how AI that understands B2B sales can transform your team's productivity.

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