Before adopting Ava, Coder faced a fundamental challenge: converting its deep, programmatic engagement with customers into reusable, actionable deal context. The team had rich knowledge of how their customers operated—complete with cultural nuance and technical specificity—but struggled to consistently translate that understanding across sellers and deals.
"One of the challenges for us prior to Ava was how do we take all of this rich context and specific language that describes how our customers operate, and capture it so we can engage in processes that feel more like strategic consultative advisories versus product selling."
