A rep's morning starts with catching up
Thirty minutes reviewing yesterday's call recordings. Another 45 minutes writing summaries and updating the CRM with notes, contact changes, and deal stage movements.
An hour researching prospects for today's calls—company backgrounds, recent news, stakeholder roles. Two hours creating deal documentation and analysis for the forecast meeting.
Forty minutes crafting follow-up emails from scratch. Rushing through a deal review and MEDDIC analysis before the team standup.
By the time the rep finally gets to actual selling activities, it's mid-afternoon. They're already exhausted from admin work.
- 30m reviewing recordings
- 45m writing summaries
- 60m prospect research
- 120m deal documentation
- 40m creating emails
- 45m deal analysis
Total: 5.5 hours of admin before real selling begins.
