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AI Product Knowledge Assistant | Ava by Vivun

AI Product Knowledge Assistant

Answer complex product and technical questions instantly—Ava delivers clear, accurate, context-aware guidance in the moment, helping reps maintain credibility and keep deals moving without waiting on experts.

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The Product Knowledge Gap: When Technical Questions Stall Deals

Sales reps lose credibility—and deals—when they can't answer product questions in the moment.

Saying "I'll get back to you" breaks trust and slows cycles. Every hesitation during a customer conversation plants seeds of doubt about whether your solution truly fits.

The Challenge

  • Reps wing it with outdated information
  • Deals stall waiting for Sales Engineers
  • Knowledge lives in experts' heads only
  • "I'll get back to you" breaks momentum
→

The Result

SE teams overwhelmed • Buyer confidence erodes • Deals slow

Complex technical questions arise mid-call, forcing reps to choose between guessing or admitting they don't know—neither option builds buyer confidence or moves deals forward.

How Ava Delivers Product Expertise Instantly

Ava transforms product knowledge from a liability into a competitive advantage—providing immediate, reliable answers that keep conversations flowing and deals moving forward.

Expertise On Demand

Ava provides immediate answers when technical questions arise—keeping conversations flowing without waiting for specialists. Reps can reference her guidance privately or bring Ava directly into discussions when prospects need deeper technical context.

Context-Aware Answers

Beyond product specs, Ava understands your customer's use case, deal stage, and positioning strategy—delivering answers that are technically correct and strategically aligned with how you need to win this specific opportunity.

Scale Your Best Knowledge

Your top product expertise becomes accessible to every rep, regardless of tenure—standardizing answers, accelerating ramp time, and freeing Sales Engineers to focus on complex evaluations instead of repeating basic questions.

Key Capabilities

Ava delivers product knowledge exactly when you need it—powered by AI that understands both your products and how to sell them.

Instant Technical Answers During Calls

Delivers accurate responses to complex product questions in seconds—pulling from your latest documentation, release notes, and positioning materials while adapting answers based on buyer persona, industry, and deal stage.

Strategic Product Positioning

Frames technical capabilities around customer business outcomes, recommends differentiation angles based on competitive context, and connects features to value drivers that matter for this specific buyer.

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Integration & Technical Documentation

Provides API documentation, security specs, and integration requirements on demand—explaining technical architecture in language appropriate to the audience and surfacing implementation considerations that prevent surprises later.

Always-Current Product Knowledge

Automatically incorporates product updates and new release information, reflects your latest messaging and positioning strategy, and maintains consistency across every customer interaction.

Learn about AI Sales Content Generation

Multi-Modal Product Support

Access product knowledge through text for quick reference, use voice for hands-free interaction during meetings, or bring in Ava's avatar when prospects want direct technical engagement.

See It in the Flow of Work

From Technical Stumble to Confident Close

See how Ava turns technical questions into opportunities

▼
Before Ava Wednesday, 3:15 PM

The Technical Knowledge Gap

Mid-stage discovery call with a key prospect

A prospect asks about API rate limits and webhook capabilities. The rep doesn't have that level of technical detail memorized.

"Let me connect you with our SE team to walk through those specifics," the rep says. The prospect agrees but sounds less enthusiastic.

The rep messages the SE on Slack. The SE is in another demo. Two hours later, they send a detailed technical document via email.

The prospect opens it, but the moment has passed. The energy shifts. The deal doesn't stall completely—but momentum is lost.

Credibility questioned. Momentum broken.

With Ava Wednesday, 3:15 PM

Technical Confidence in Real Time

The same question arises during the call

The rep seamlessly asks, "Ava, can you pull our API rate limit structure and webhook documentation?"

Within seconds, Ava surfaces the answer:

  • "Standard tier includes 10,000 API calls per hour with burst capacity to 15,000"
  • "Webhook delivery supports real-time event streaming with configurable retry logic"
  • "Dead letter queue included for failed deliveries"

The rep shares this directly. The prospect asks a follow-up about retry behavior. Ava provides the next layer of detail instantly.

The conversation continues without breaking stride. The prospect leaves impressed by both the product and the rep's command of technical details.

Deal moves forward with momentum intact. Technical validation scheduled for next week.

The Results: Reduced Escalations, Faster Deals

40%
Reduction in SE escalations for standard inquiries
60%
Faster technical validation cycles
100%
Consistent product messaging

Why Vivun

Sales Reasoning Model

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Understands both your product and how to position it strategically—trained on the brain of expert B2B sellers, delivering answers that are technically accurate and commercially aligned.

Complete Deal Lifecycle Support

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Product knowledge before, during, and after every interaction—helping reps prepare for technical discussions, surface answers during live calls, and generate follow-up materials.

Multi-Modal Access

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Access via text for quick reference, use voice for hands-free interaction, or bring in Ava's avatar when prospects want direct technical engagement.

Always Current Knowledge

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Connects to your documentation systems and automatically incorporates product updates—when your product evolves, Ava's knowledge evolves with it.

Ready Day One

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Ready to work immediately without months of consulting or configuration—a holistic teammate with full contextual knowledge, not a task-based agent.

Enterprise-Grade Security

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SOC 2 compliant with GDPR readiness and robust data governance controls—your sensitive deal data stays secure and never leaves your organization.

Frequently Asked Questions

Can AI accurately answer technical questions? ▼
Yes, when built specifically for that purpose. Ava isn't a general chatbot—she's trained on your product documentation, positioning materials, and technical specs. The Sales Reasoning Model ensures answers are accurate, relevant, and aligned with how you need to win deals. Organizations maintain control through knowledge editing and governance features.
How does Ava stay current with product changes? ▼
Ava connects to your documentation systems, release notes, and enablement content, automatically incorporating updates. Sales leaders and product experts can directly train Ava on new capabilities and positioning—ensuring the entire team has access to the latest information without waiting for formal enablement sessions.
Will Ava replace our Sales Engineers? ▼
No—Ava amplifies them. She handles routine questions that consume SE time, freeing specialists to focus on complex technical evaluations, proof of concepts, and strategic deals. Sales Engineers become force multipliers instead of bottlenecks.
How does Ava handle questions she doesn't know? ▼
Ava is transparent about her knowledge boundaries. If a question requires specialized expertise, she'll indicate that and recommend connecting with the appropriate specialist. This maintains trust and ensures reps never deliver inaccurate information.

Related Use Cases

Prepare for Meetings

Walk into every customer interaction fully prepared with account research, stakeholder insights, and engagement history.

Learn more →

Real-Time Deal Intelligence

Get strategic recommendations that highlight risks, surface next steps, and help move opportunities forward faster.

Learn more →

AI Competitive Intelligence

Equip your team with timely competitive insights, positioning strategies, and objection handling that wins deals.

Learn more →

Meet Ava—Your AI Sales Teammate

Vivun delivers Ava, the AI Sales Teammate for high-velocity sales teams that sells with you and unlocks instant capacity. Powered by a proprietary Sales Reasoning Model, Ava provides real-time guidance before, during, and after calls through text, voice, or avatar. By helping sellers work smarter, faster, and better, Ava saves reps 6–8 hours per week—freeing teams to focus on driving growth.

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