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Decision-ready deal summaries with key metrics and stakeholders
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Key business outcomes with stakeholder quotes and attribution
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Strategic priorities aligned to your sales methodology
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Risks and required decisions to accelerate deal velocity
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Value Case: CustomerCore

Ava Sales Enablement Platform

Executive Summary

This value case addresses CustomerCore's strategic initiative to transform sales enablement with Ava. Goals include centralizing sales knowledge, automating manual documentation, and enabling AI-powered selling.

Key Business Outcomes

"Achieve a measurable 50% decrease in manual data entry and slack tagging activities."
— David Martinez, Head of Solutions
"It's helped us shave off a couple of hours and at least one FTE from every RFP cycle."
— David Martinez, Head of Solutions

Strategic Priorities

  • Centralize and automate sales documentation
  • Validate Ava's value and ROI before expanding
  • Enable AI-driven selling across teams
  • Integrate with Google Drive, Salesforce, Gong

Risks & Required Decisions

  • High per-user licensing may limit scalability
  • Native Google Drive integration creates manual overhead
  • Training data quality risk limiting effectiveness
  • Product gaps in RFP response depth