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Real-Time Sales Coaching with Ava
Stop waiting for post-call reviews to find out what went wrong. Ava, your AI sales teammate, delivers real-time sales coaching during live conversations—suggesting better questions, surfacing insights, and helping reps change outcomes while the call is still happening.
Coaching happens in the moment, not in next week's 1:1
Suggestions based on what's actually being discussed
Reps apply coaching instantly, reinforcing learning
Managers review call recordings days later and say "you should have asked about budget" or "you missed the buying signal." But the call is over. The opportunity to pivot is gone. By the time coaching happens, reps have already repeated the same mistakes in five more conversations. Real-time coaching from Ava closes this timing gap by guiding reps while the conversation is still unfolding.
Post-call reviews tell reps what they should have done differently—but they can't go back and change the outcome. The deal is already stalled, the objection is already unaddressed, and the buying signal is already missed.
Sales managers have 8-12 reps to coach but can only join a handful of calls per week. Most reps navigate critical conversations alone, without real-time guidance when they need it most.
Without in-the-moment coaching, reps repeat the same mistakes across dozens of calls before anyone catches it. By the time feedback arrives, poor techniques have become ingrained habits that are harder to break.
Reps who receive real-time coaching during calls improve 3x faster than those who only get post-call feedback, yet 89% of coaching still happens days after conversations end. Ava provides real-time sales coaching that guides reps during live calls—changing outcomes while they're still happening.
Ava doesn't wait for calls to end—she sits in every conversation, listening for coaching moments and providing intelligent guidance exactly when reps need it. As your AI sales teammate, Ava acts like an expert coach whispering in your ear, helping you navigate every critical moment in real time.
Reps use Ava's real-time sales coaching alongside AI assisted discovery, on-call AI sales support, automated sales enablement, AI product knowledge assistance, and AI stakeholder engagement to stay supported at every stage of the deal.
As your call unfolds, Ava identifies coaching opportunities and provides real-time guidance—suggesting better discovery questions when the conversation goes shallow, surfacing competitive positioning when objections arise, and prompting for next steps when buying signals appear.
Ava doesn't provide generic advice—she understands the specific situation. If a prospect mentions budget concerns, she suggests value-based responses. If they bring up a competitor, she surfaces differentiation talking points.
Ava's coaching isn't based on static scripts. She uses Vivun's Sales Reasoning Model, built to reflect how top sellers navigate complex B2B conversations. Ava recognizes patterns, understands deal dynamics, and provides strategic guidance that feels like expert-level intuition.
When reps apply coaching during the actual conversation, learning sticks. They see immediately how better questions uncover pain, how stronger positioning handles objections, and how clearer next steps drive commitment.
Ava identifies the critical moments during sales calls where coaching can change outcomes—providing specific, actionable guidance exactly when reps need it as part of her real-time coaching capability.
When conversation stays surface-level without uncovering real pain points or business impact.
When prospect language shifts toward implementation, timeline, or decision-making process.
When prospects compare you to competitors or express preference for alternatives.
When prospects push back on pricing or indicate budget concerns.
When critical decision-makers or influencers aren't engaged in the conversation.
When reps dominate conversation instead of letting prospects share information.
When calls end without clear commitments or action items from either party.
When prospects ask questions the rep can't answer confidently.
When conversation reveals delays, indecision, or lack of urgency.
When reps receive real-time AI coaching during conversations instead of days later, skill development accelerates dramatically—and deal outcomes shift instantly.
Reps improve 3x faster with real-time coaching vs. delayed feedback
Conversations uncover 35% more pain points with live coaching prompts
Objections handled successfully 50% more often with real-time guidance
New reps reach productivity 2.5x faster with continuous live coaching
Deals progress 40% faster when reps secure next steps with coaching
Every rep gets coached on every call, not just the ones managers join
Stop letting coaching moments pass you by. Give every rep real-time guidance from Ava during live conversations—helping them ask better questions, handle objections confidently, and influence outcomes while calls are still happening.
Powered by Vivun's Sales Reasoning Model
Live coaching | Context-aware guidance | Immediate impact
