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AI Competitive Intelligence for Sales — Real-Time Battlecards & Objection Handling | Ava by Vivun

Real-Time Competitive Intelligence, Right When It Matters

Ava is your AI Sales Teammate and copilot for competitive deals—surfacing real-time battlecards, context-aware positioning, and objection handling before, during, and after calls, powered by the Sales Reasoning Model.

What It Is

AI competitive intelligence that adapts to deal context in real time

What It Does

Surfaces current battlecards, positioning, and objection responses during calls

Outcomes

Increase win rates 33% while saving 6-8 hours per rep/week

The Competitive Edge

Knowing More, Responding Faster

Your competitors change constantly, but your battlecards don't.

Your reps face a daily dilemma: wing it with outdated competitive information or waste precious selling time hunting through Slack threads, old decks, and scattered documents for current intelligence.

The Daily Challenge

  • Reps fumble objections without current competitive intelligence
  • Deals stall while sellers escalate questions to sales engineering or product teams
  • Messaging consistency suffers as each rep develops their own competitive narrative
  • Buyers lose trust in critical moments

The Result

Credibility damaged • Deal momentum lost • Competitors win

Meanwhile, competitors aren't standing still—they're updating pricing, launching features, and refining positioning.

How Ava Delivers Real-Time Competitive Intelligence

Ava eliminates the problems of outdated information and wasted search time by maintaining fresh competitive knowledge and delivering it exactly when reps need it.

Dynamic Battlecards That Stay Current

Ava maintains current competitive intelligence and surfaces the specific insights that matter for each deal.

On-Call Competitive Positioning

She recommends positioning strategies based on customer needs, your differentiators, and proven approaches—powered by the Sales Reasoning Model.

Real-Time Objection Handling

When a prospect brings up a competitor mid-call, Ava instantly provides talking points, differentiation angles, and objection responses.

See It In Action →

Key Capabilities for Competitive Deals

Ava delivers the competitive intelligence you need, exactly when you need it—powered by AI that understands the nuances of B2B sales.

Real-Time Competitive Intelligence During Calls

Access current competitive data the moment it's needed—no toggling between tabs or searching through files.

Dynamic Battlecard Updates

Ava's competitive knowledge evolves as the market changes, ensuring your team always has the latest information.

Context-Aware Positioning Recommendations

Get strategic guidance tailored to the specific competitor, deal stage, and customer priorities.

Objection Response Playbooks

Surface proven responses to common competitive objections based on what's worked in similar deals.

Multi-Modal Competitive Support

Engage with competitive intelligence through text, voice, or avatar—whatever fits your workflow.

Discover how Ava prepares you for meetings

See It in the Flow of Work

Sarah's Story: From Scrambling to Strategic

See the real difference Ava makes in a competitive deal scenario

Before AvaTuesday, 2:47 PM

The Competitive Intelligence Scramble

13 minutes before a key competitive deal call

Sarah checks the shared drive—the battlecard was last updated six months ago. She searches Slack and finds 47 messages with conflicting information.

The call starts. The prospect asks, "Your competitor just added this feature—do you have something similar?"

Sarah hedges. "Let me get back to you on that."

Credibility damaged. Deal momentum lost.

With AvaTuesday, 2:47 PM

Competitive Confidence in Real Time

13 minutes before the same call

Sarah opens Ava and says, "Help me prepare for this competitive call with Acme Corp."

Ava instantly surfaces:

  • Current competitive positioning: Recent feature launches, pricing changes, and common objections
  • Deal-specific recommendations based on Acme's priorities
  • Proven talk tracks from similar competitive wins this quarter

During the call, Sarah asks Ava via text about the competitor's new feature. Ava responds in seconds with context-aware guidance.

Sarah addresses the question confidently. The conversation flows naturally. The deal advances.

After the call, Ava drafts a follow-up email that reinforces the competitive differentiation discussed.

Proven Outcomes with Ava

6–8 hrs
Saved per rep/week
Instant
Competitive response in-call
Uniform
Positioning across the team

Why Vivun

Sales Reasoning Model

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Ava applies a Sales Reasoning Model trained on how expert B2B sellers navigate competitive situations.

Complete Deal Lifecycle Support

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Ava provides competitive intelligence during pre-call prep, in real-time during conversations, and in post-call follow-up.

Multi-Modal Experience

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Access competitive insights through text, voice, or avatar—whatever fits your workflow.

Up-To-Date Intelligence

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Ava's competitive knowledge continuously evolves as you update information, ensuring your team always works with the latest intelligence.

Instant-On Sales Capacity

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Ava is a complete AI Teammate ready to support competitive scenarios from day one.

Enterprise-Grade Security

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SOC 2 compliant with GDPR readiness and robust data governance controls.

Frequently Asked Questions

What is AI competitive intelligence?
AI that gathers and surfaces competitive insights in real time during sales, replacing static battlecards.
How does Ava keep data current?
Leaders update knowledge, and Ava learns from recent wins—governed for accuracy.
Can Ava handle complex positioning?
Yes. Ava uses a Sales Reasoning Model to tailor positioning by buyer priorities and deal stage.
How does Ava help with objection handling?
Ava provides immediate response frameworks based on the specific competitor, objection type, and customer context, surfacing proven talk tracks from similar situations.

Meet Ava—Your AI Sales Teammate

Stop losing competitive deals because your team lacks in-the-moment intelligence. Ava gives every rep the competitive edge of your best performers.