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Objection Handling
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Ava, Vivun's AI sales teammate, supports competitive analysis for B2B sales by giving reps real-time competitive intelligence and dynamic battle cards. During live sales conversations, sellers get the context they need to differentiate, position strategically, and stay in control of competitive deals.
Instant competitive insights during live calls
AI-generated positioning for every competitor
Win stories and differentiation that actually works
Competitors evolve faster than your enablement team can update static PDFs. By the time reps find the battle card, the information is stale, the positioning is wrong, and the prospect has already moved on to evaluating the competition.
Battle cards are PDFs buried in repositories—outdated the moment they're published and impossible to find when you need them.
When competitors come up during calls, reps scramble to search Slack or email—wasting precious minutes while prospects wait.
One-size-fits-all battle cards don't account for deal context, buyer priorities, or the specific competitive scenario at hand.
65% of reps say they lack the competitive intelligence needed to differentiate effectively in competitive deals. Ava helps close that gap by organizing your competitive analysis and surfacing current, contextual, actionable insights exactly when they matter.
Ava doesn't just store battle cards—she supports competitive analysis for sellers by organizing your competitive intelligence and helping you deliver strategic positioning tailored to each deal in real time. You can also use Ava for AI objection handling, AI product knowledge, and AI call preparation to build a complete AI sales playbook.
The moment a competitor is mentioned, Ava instantly provides relevant intelligence—what they offer, where they're strong, where they're weak, and how to differentiate against them.
No searching, no delays, no fumbling. Reps get the exact information they need to confidently address competitive concerns while the prospect is still engaged.
Ava creates dynamic, up-to-date battle cards for every competitor—analyzing their latest positioning, pricing changes, feature updates, and market messaging automatically.
Unlike static PDFs, Ava's battle cards evolve as competitors change. Your reps always have current intelligence without waiting for enablement to publish updates.
Ava surfaces win stories from deals where you've beaten specific competitors—showing reps exactly what messaging, positioning, and proof points actually work in competitive situations.
Learn from your best wins and replicate success across the team. Every rep can sell like they've beaten that competitor dozens of times before.
Ava doesn't just tell you what competitors do—she helps you position strategically based on the specific deal. If the buyer cares about security, she emphasizes your security advantages. If it's about ROI, she builds the value case.
Context-aware competitive intelligence that adapts to buyer priorities ensures your differentiation resonates with what actually matters to this prospect.
When prospects say "Competitor X is cheaper" or "They have feature Y," Ava provides proven responses that reframe the conversation—shifting focus to your unique value rather than feature-by-feature comparisons.
She coaches reps on asking strategic questions that expose competitor weaknesses without disparaging the competition—maintaining credibility while creating doubt.
Ava monitors competitor movements—pricing changes, new product launches, marketing pivots, customer churn—and alerts your team to strategic opportunities.
Stay ahead of competitive threats and capitalize on competitor weaknesses before they adapt. Know what's changing in the market before your competitors realize you know.
Ava's competitive battle cards go beyond feature comparisons—tying together your competitive analysis, win stories, and differentiation into strategic intelligence that actually helps reps win competitive deals.
Stop relying on outdated PDFs and static battle cards. See how Ava delivers AI-powered competitive intelligence that actually helps reps win—in real-time, during live conversations.
Real-time competitive intelligence powered by AI
Dynamic battle cards | Win stories | Strategic positioning