Most enterprise software sellers understand that there are three fundamental questions that every buyer needs answered during a customer engagement: Why do anything? Why should I buy from you? Why now? Traditionally,...
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While Sales Account Executives traditionally open doors for opportunities and negotiate deals through the close, it is the PreSales team who's tasked with driving the technical win. This is the...
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It’s not surprising that with the buyers’ increasing demands for deeply technical evaluations, and demonstrated value before purchasing, the number of PreSales positions has risen astronomically. Companies like Snowflake have...
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I'm sitting minding my own business, messing around with LinkedIn and I get a message, a brand new connection. The person was hiring for a Sales Engineering role, and the...
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Product and PreSales are two sides of the same coin. If you work in either department for long enough, chances are that you will meet someone who has made the...
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In 2002, the cash-strapped Oakland A’s were forced to rethink conventional baseball wisdom to scout quality players and work within the confines of their small-market budget. They had just lost...
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I couldn't be more excited to be joining Vivun. As a product marketer, it's an amazing opportunity to take part in creating an entirely new software category, scale the startup...
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If you work in PreSales, you already know there’s a lack of PreSales-specific software. Managing and leading a PreSales team without a native platform that provides visibility into ICs day-to-day...
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Like the pursuits of happiness, good beer, and a great slice of pizza, these days every company wants to find winning product-market fit. Companies are willing to go to incredible...
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