June 24, 2021
PreSales, Proof of Value, and Value Selling
Most enterprise software sellers understand that there are three fundamental questions that every buyer needs answered during a customer engagement: Why do anything? Why should I buy from you? Why now? Traditionally,...
June 19, 2021
“A Guide to PreSales Metrics within Hero by Vivun”
While Sales Account Executives traditionally open doors for opportunities and negotiate deals through the close, it is the PreSales team who's tasked with driving the technical win. This is the...
June 10, 2021
Best PreSales Hiring Practices
It’s not surprising that with the buyers’ increasing demands for deeply technical evaluations, and demonstrated value before purchasing, the number of PreSales positions has risen astronomically. Companies like Snowflake have...
June 3, 2021
Presales Professionals Titles Matter, They Mean a lot and Imply More
I'm sitting minding my own business, messing around with LinkedIn and I get a message, a brand new connection. The person was hiring for a Sales Engineering role, and the...
May 28, 2021
“How to align your PreSales team with Product”
Product and PreSales are two sides of the same coin. If you work in either department for long enough, chances are that you will meet someone who has made the...
May 13, 2021
Changing the PreSales Game with Data Science
In 2002, the cash-strapped Oakland A’s were forced to rethink conventional baseball wisdom to scout quality players and work within the confines of their small-market budget. They had just lost...
May 7, 2021
What Would Batman Do? Why I Want to be a Hero to PreSales
I couldn't be more excited to be joining Vivun. As a product marketer, it's an amazing opportunity to take part in creating an entirely new software category, scale the startup...
April 29, 2021
9 Critical Components for Every PreSales Software
If you work in PreSales, you already know there’s a lack of PreSales-specific software. Managing and leading a PreSales team without a native platform that provides visibility into ICs day-to-day...
April 21, 2021
PreSales is the Sauce: Finding Winning Product-Market Fit
Like the pursuits of happiness, good beer, and a great slice of pizza, these days every company wants to find winning product-market fit. Companies are willing to go to incredible...