Ava doesn't just record what happens or serve up playbooks—she's an active strategic partner who knows your deals, understands your products, and guides you through the uncertainty of complex B2B sales with intelligent recommendations that drive wins.
Active guide, not passive recorder
Knows your deals, products, and sales process
Clear guidance through complex situations
Recording calls and displaying playbooks doesn't help reps navigate the messy reality of complex deals. Reps need a partner who understands the nuances, anticipates what's needed, and actively guides them toward the win—not just documentation of what already happened.
Teams pair Ava as an AI co-seller with Ava as an AI sales copilot, AI sales coaching, AI avatar seller practice, and AI win reviews to create a connected AI sales stack that supports reps across the entire mid-funnel.
Ava brings deep knowledge of your business, active participation in your deals, and strategic guidance through the ambiguity that characterizes complex B2B sales.
Ava synthesizes information from your CRM, call recordings, emails, and notes—building complete understanding of every opportunity. She interprets context, recognizes patterns, and understands what matters for moving deals forward.
Trained on your product documentation, capabilities, and technical specs. Ava knows what you can deliver, which features solve which problems, and how to position solutions for different buyer needs.
Recommends specific actions through ambiguity: "Reach out to the CFO," "Address integration concerns," "Surface this case study." Strategic guidance that moves deals forward, not just information.
Understands MEDDIC, Sandler, Challenger, or your custom process. Applies proven frameworks to assess deal health, identify gaps, and recommend strategic moves like a sales leader.
Doesn't wait for you to ask. Surfaces insights based on deal triggers—stakeholder changes, competitor threats, approaching close dates. Anticipates what you'll need next to maintain momentum.
Remembers everything—commitments made, concerns raised, preferences expressed across every interaction. Ensures continuity so you're always aligned with where the deal actually is.
See how Ava navigates the ambiguous, complex situations that define real B2B sales—actively guiding you toward the win.
Ava analyzes recent engagement patterns, identifies the likely cause (budget freeze mentioned in CFO email), recommends reaching out to the economic buyer with a revised timeline proposal, and drafts the outreach message positioning your solution as critical for Q4 priorities through stakeholder engagement.
Ava immediately surfaces competitive intelligence, suggests questions to uncover their evaluation criteria, recommends positioning your unique differentiators based on this buyer's stated priorities, and identifies customer references who switched from that competitor to you using AI objection handling.
Ava maps the decision-making structure, identifies the real power player based on conversation patterns, recommends a multi-threading strategy to address each stakeholder's concerns individually through stakeholder engagement, and suggests creating role-specific value propositions that build coalition support.
Ava pulls technical documentation showing integration paths, identifies similar customers who successfully integrated, recommends scheduling a technical deep-dive with your solutions architect using sales preparation, and drafts an email addressing the specific concerns with proof points and implementation timeline.
Ava recognizes this isn't really about price—it's about perceived value. She recommends reframing the conversation around ROI through AI objection handling, generates a business case showing payback period based on this customer's specific metrics, and suggests offering phased implementation to reduce initial investment while maintaining deal value.
Ava identifies the real blocker (procurement process not started), recommends creating urgency by highlighting competitive risk and market timing, suggests a champion enablement strategy with executive-level materials through AI sales enablement, and proposes a specific action plan with dates to restart momentum and accelerate deal velocity.
Stop using passive tools that just record and report. Start collaborating with an AI that understands your business, guides you through ambiguity, and actively helps you win complex deals through deal guidance and competitive intelligence.
Strategic partnership powered by Sales Reasoning Model
Deal intelligence | Product knowledge | Active guidance