Ava - AI Competitive Intelligence for Sales

AI Competitive Intelligence for Sales

Gain an edge with timely competitive intelligence—Ava equips reps with dynamic insights on what competitors offer, how to position against them, and where to differentiate, so sellers confidently handle objections and win competitive deals.

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Win More Competitive Deals

The Competitive Edge: Knowing More, Responding Faster

Competitive landscapes change constantly, but battlecards don't.

Your reps face a daily dilemma: wing it with outdated competitive information or waste precious selling time hunting through Slack threads, old decks, and scattered documents for current intelligence. When a prospect brings up a competitor mid-call, that pause to search for answers kills momentum and credibility.

The Daily Challenge

  • Reps fumble objections without current competitive intelligence
  • Deals stall while questions get escalated
  • Inconsistent messaging across the team
  • Lost opportunities at critical moments
→

The Result

Credibility damaged • Deal momentum lost • Competitors win

Meanwhile, competitors aren't standing still—they're updating pricing, launching features, and refining positioning. If your team doesn't know about it, you're walking into deals blind.

How Ava Surfaces Competitive Insights Automatically

Ava eliminates both problems—outdated information and wasted search time—by maintaining fresh competitive knowledge and delivering it exactly when reps need it: during the conversations that determine who wins.

Intelligence That Adapts to the Moment

Static battlecards become outdated the moment they're published. Ava maintains current competitive intelligence and surfaces the specific insights that matter for each deal—whether it's pricing, features, or positioning angles that resonate with this particular buyer.

Positioning That Actually Works

Ava doesn't just list competitor weaknesses—she recommends positioning strategies based on customer needs, your differentiators, and proven approaches from successful competitive wins.

Objection Handling in Real Time

When a prospect brings up a competitor mid-call, Ava instantly provides talking points, differentiation angles, and objection responses—helping reps navigate competitive discussions confidently without scrambling for answers.

Key Capabilities

Ava delivers the competitive intelligence you need, exactly when you need it—powered by AI that understands the nuances of B2B sales.

Real-Time Competitive Intelligence During Calls

Access current competitive data the moment it's needed—no toggling between tabs or searching through files while your prospect waits.

Dynamic Battlecard Updates

Ava's competitive knowledge evolves as the market changes, ensuring your team always has the latest information on competitor positioning, pricing, and features.

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Context-Aware Positioning Recommendations

Get strategic guidance tailored to the specific competitor, deal stage, and customer priorities—not generic differentiation talking points.

Objection Response Playbooks

Surface proven responses to common competitive objections based on what's worked in similar deals across your organization.

Explore Real-Time Deal Intelligence

Multi-Modal Competitive Support

Engage with competitive intelligence through text, voice, or avatar—whatever fits your workflow and the live selling moment.

Discover how Ava prepares you for competitive meetings

See It in the Flow of Work

Sarah's Story: From Scrambling to Strategic

See the real difference Ava makes in a competitive deal scenario

▼
Before Ava Tuesday, 2:47 PM

The Competitive Intelligence Scramble

13 minutes before a key competitive deal call

Sarah, an AE at a SaaS company, knows the prospect is evaluating three vendors including a major competitor. She needs to prepare but doesn't know where to start.

She checks the shared drive—the battlecard was last updated six months ago and doesn't mention the competitor's recent pricing changes she heard about in a Slack thread.

She searches "Competitor X" in Slack and finds 47 messages spanning three channels with conflicting information. She pings the product team asking for the latest differentiators. No response.

The call starts. The prospect asks, "Your competitor just added this feature—do you have something similar?"

Sarah hedges. "Let me get back to you on that."

Credibility damaged. Deal momentum lost.

With Ava Tuesday, 2:47 PM

Competitive Confidence in Real Time

13 minutes before the same call

Sarah opens Ava and says, "Help me prepare for this competitive call with Acme Corp. They're evaluating us against Competitor X."

Ava instantly surfaces:

  • Current competitive positioning: Recent feature launches, pricing changes from last month, and common objections
  • Deal-specific recommendations: Based on Acme's stated priorities (security and integration), here's where you win
  • Proven talk tracks: Three positioning angles that worked in similar competitive wins this quarter

Sarah reviews the insights in 3 minutes, feeling prepared and confident.

During the call, when the prospect asks about Competitor X's new feature, Sarah discreetly asks Ava via text: "How should I position against their new integration hub?"

Ava responds in seconds with context-aware guidance that acknowledges the competitor's capability while highlighting your differentiated approach to integrations—one that aligns with Acme's enterprise security requirements.

Sarah addresses the question confidently. The conversation flows naturally. The deal advances.

After the call, Ava drafts a follow-up email that reinforces the competitive differentiation discussed.

The Results: What Sellers Gain

28%
Increase in competitive deal win rates
75%
Reduction in competitive research time
100%
Consistent competitive messaging

Why Vivun

Sales Reasoning Model

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Understands how to position against competitors based on deal context and buyer priorities—not just what competitors do.

Complete Deal Lifecycle Support

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Competitive intelligence before, during, and after every interaction—not just in one phase.

Multi-Modal Access

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Text, voice, or avatar—competitive insights that fit your workflow in any selling moment.

Always Current Intelligence

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Continuously evolving competitive knowledge—never outdated battlecards.

Ready Day One

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Complete AI teammate out of the box—no custom configuration or consulting required.

Enterprise-Grade Security

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SOC 2 compliant with GDPR readiness and robust data governance controls—your sensitive deal data stays secure and never leaves your organization.

Frequently Asked Questions

What is AI competitive intelligence? ▼
AI competitive intelligence uses artificial intelligence to gather, analyze, and surface strategic insights about competitors in real time during sales situations. Unlike static battlecards or manual research, AI competitive intelligence adapts to deal context and delivers relevant positioning guidance exactly when sellers need it—helping teams respond to competitive threats with confidence and speed.
How does Ava keep competitive data current? ▼
Ava's competitive intelligence continuously evolves through multiple channels. Sales leaders and product experts update Ava's knowledge through conversations and documentation. Ava also learns from successful competitive wins across your organization, identifying which positioning strategies work best. With governance controls, your team maintains accuracy while ensuring competitive intelligence stays aligned with current market realities—no more outdated battlecards gathering dust.
Can AI accurately handle complex competitive positioning? ▼
Yes—when it's built specifically for B2B sales. Ava is powered by a Sales Reasoning Model that understands not just competitor features, but how to position strategically based on buyer priorities, deal stage, and your unique differentiators. She doesn't recite generic comparisons; she recommends approaches that have worked in similar competitive situations. This sales-specific reasoning is what separates Ava from general-purpose AI tools that lack context about how enterprise deals are won and lost.
How does Ava help with objection handling in competitive deals? ▼
When a prospect raises a competitive objection, Ava provides immediate response frameworks based on the specific competitor, objection type, and customer context. She surfaces proven talk tracks from similar situations, suggests differentiation angles that align with this buyer's stated priorities, and helps reps reframe the conversation around value rather than feature comparison. Whether you're using Ava privately for guidance or having her engage directly via voice or avatar, she helps you handle objections confidently without breaking conversational flow.

Related Use Cases

Prepare for Meetings

Walk into every customer interaction fully prepared with account research, stakeholder insights, and engagement history—tailored to help you win.

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Answer Technical Questions

Get clear, accurate, context-aware answers to complex product questions in the moment—maintaining credibility and keeping deals moving.

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Real-Time Deal Intelligence

Synthesize activity and CRM data to highlight risks, surface next steps, and recommend strategies that move opportunities forward faster.

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Meet Ava—Your AI Sales Teammate

Stop losing competitive deals because your team lacks current intelligence or confidence to differentiate in the moment. Ava gives every rep the competitive edge of your best performers—combining up-to-date market intelligence with strategic positioning guidance powered by a Sales Reasoning Model that understands how to win.

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