Real-Time Sales Coaching
Stop waiting for post-call reviews to find out what went wrong. Ava delivers real-time sales coaching that guides reps during live conversations—suggesting better questions, surfacing key insights, and helping them change outcomes while it's still happening, not after the deal is lost.
Coaching happens in the moment, not in next week's 1:1
Suggestions based on what's actually being discussed
Reps apply coaching instantly, reinforcing learning
Managers review call recordings days later and say "you should have asked about budget" or "you missed the buying signal." But the call is over. The opportunity to pivot is gone. By the time coaching happens, reps have already repeated the same mistakes in five more conversations.
Post-call reviews tell reps what they should have done differently—but they can't go back and change the outcome. The deal is already stalled, the objection is already unaddressed, and the buying signal is already missed.
Sales managers have 8-12 reps to coach but can only join a handful of calls per week. Most reps navigate critical conversations alone, without real-time guidance when they need it most.
Without in-the-moment coaching, reps repeat the same mistakes across dozens of calls before anyone catches it. By the time feedback arrives, poor techniques have become ingrained habits that are harder to break.
Reps who receive real-time coaching during calls improve 3x faster than those who only get post-call feedback, yet 89% of coaching still happens days after conversations end. Ava provides real-time sales coaching that guides reps during live calls—changing outcomes while they're still happening.
Ava doesn't wait for calls to end—she sits in every conversation, listening for coaching moments and providing intelligent guidance exactly when reps need it. It's like having an expert sales coach whispering in your ear, helping you navigate every critical moment as it unfolds.
As your call unfolds, Ava identifies coaching opportunities and provides real-time guidance—suggesting better discovery questions when the conversation goes shallow, surfacing competitive positioning when objections arise, and prompting for next steps when buying signals appear.
This in-the-moment coaching allows reps to adjust their approach during the conversation, changing outcomes while there's still time to influence the deal.
Ava doesn't provide generic advice—she understands the specific situation. If a prospect mentions budget concerns, she suggests value-based responses. If they bring up a competitor, she surfaces differentiation talking points. If they ask about implementation, she prompts for timeline and success criteria questions.
This contextual coaching ensures guidance is always relevant to what's actually happening in the conversation.
Ava's coaching isn't based on scripts—it's driven by a Sales Reasoning Model trained on how the best B2B sellers navigate complex conversations. She recognizes patterns, understands deal dynamics, and provides strategic guidance that reflects expert-level selling intuition.
This means every rep gets coached at the level of your best performer, automatically and consistently.
When reps apply coaching during the actual conversation, learning sticks. They see immediately how better questions uncover pain, how stronger positioning handles objections, and how clearer next steps drive commitment. This real-time reinforcement accelerates skill development far faster than delayed feedback.
Reps don't just hear what they should have done—they experience what works, right in the moment.
Ava identifies key moments during sales calls where coaching can change outcomes—providing specific, actionable guidance exactly when reps need it most.
When conversation stays surface-level without uncovering real pain points or business impact.
When prospect language shifts toward implementation, timeline, or decision-making process.
When prospects compare you to competitors or express preference for alternatives.
When prospects push back on pricing or indicate budget concerns.
When critical decision-makers or influencers aren't engaged in the conversation.
When reps dominate conversation instead of letting prospects share information.
When calls end without clear commitments or action items from either party.
When prospects ask questions the rep can't answer confidently.
When conversation reveals delays, indecision, or lack of urgency.
When reps receive coaching during conversations instead of days later, performance improvement accelerates dramatically—and deal outcomes change immediately.
Reps improve 3x faster with real-time coaching vs. delayed feedback
Conversations uncover 35% more pain points with live coaching prompts
Objections handled successfully 50% more often with real-time guidance
New reps reach productivity 2.5x faster with continuous live coaching
Deals progress 40% faster when reps secure next steps with coaching
Every rep gets coached on every call, not just the ones managers join
Stop letting coaching opportunities pass by. Give every rep real-time guidance during live conversations—helping them ask better questions, handle objections confidently, and change outcomes while it's still happening, not after deals are lost.
Powered by Vivun's Sales Reasoning Model
Live coaching | Context-aware guidance | Immediate impact