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Your sales team closes deals faster when they trust their tools. But here’s the deal: sales reps spend only 30% of their time actually selling. The rest is lost to tedious admin work, data entry, and prepping deals. AI promises to give that time back, but it raises a crucial question—how can you be sure your AI sales tools treat sensitive data with care?
Secure AI isn’t just a buzzword. Teams using secure AI deliver results: 15% faster deal cycles, 20 hours reclaimed per deal, and a 30% uptick in deal size. These aren’t fantasy figures—they’re proof that trust in your technology pays off.
And when revenue hinges on data-driven decisions, trust isn’t optional. That’s where ISO 42001 makes its mark. This is the first global standard guiding how AI is managed, raising the bar for security and responsibility—especially when your sales process relies on AI to handle customer data, automate complex workflows, and influence outcomes.
Vivun's AI Sales Agent, Ava, now carries full ISO/IEC 42001:2023 certification. This isn’t just another accolade—it positions Ava among the first AI sales tools to achieve this bar-setting mark. The certification demands transparency, accountability, and relentless oversight in how AI is developed and put to work.
ISO/IEC 42001:2023 addresses the oversight others have missed. It's a robust risk management framework designed to balance innovation with responsible governance (Microsoft Learn). Previous frameworks like SOC 2 and ISO 27001 safeguard information and data, but weren’t created for the unique, ever-evolving challenge of AI.
AI learns, adapts, and makes real-time decisions—unlike any traditional software. Managing these systems demands continuous oversight, from initial training through updates and even eventual retirement. ISO 42001 delivers that framework.
More than theory, the standard sets out requirements in governance, risk management, transparency, and ethical guardrails. It forces organizations to prove how they manage bias, ensure decision clarity, sustain resilience, and keep accountability clear and present. These translate into everyday protections for the customer and deal data your team handles.
What sets ISO 42001 apart? It's certifiable. Others just suggest best practices; this one requires organizations to pass independent, accredited audits before they can show compliance.
Evaluating AI sales tools isn’t just about picking new software. You’re allowing access to the most sensitive and high-stakes parts of your operation—customer conversations, deal strategies, competitive insights, the numbers that move your business. That’s a big deal.
ISO 42001 certification is your proof of due diligence. It shows an AI system has been thoroughly reviewed and that the vendor has firm controls on model training, data handling, and risk detection protocols.
For sales leaders, this badge slashes risk. You get ready-made evidence to win over your security and legal teams, and to assure the C-suite that your AI-powered sales stack operates at a global standard. With certification from Schellman Compliance, LLC—the first ANAB-accredited ISO 42001 body—trust in the technology is substantiated.
AI introduces new risk vectors. Models sometimes deliver unexpected results. Biases can sneak in, hidden in enormous training datasets. At times, even explaining an AI-driven decision poses a challenge.
These challenges intensify in enterprise deals, where the stakes and complexity are magnified. A misstep isn’t just a dollar amount lost—it’s relationships, reputation, and long-term business trust at risk.
ISO 42001 tackles these realities head-on. Its required risk assessments, independent audits, and full-lifecycle management demands are built around identifying, assessing, and mitigating the very real risks of AI.
This is pivotal when you’re considering platforms like Vivun's AI Sales Agent. With ISO 42001 as the foundation, you can close deals with confidence, knowing security and compliance haven’t been left to chance.
Teams that trust secure, independently audited AI get more out of their tools—plain and simple. Reps stop hesitating to input vital data. They act on insights faster, instead of questioning their sources. That trust shows up in the numbers—and on the scoreboard.
Secure, reliable AI translates directly to faster deals, more time for strategic selling, and bigger wins. The common thread? Trust in the underlying platform. When that trust is missing, those productivity gains vanish.
ISO 42001 puts strict controls in place across the entire lifecycle. Here’s what that means for AI in sales:
Vivun doesn’t just say it—Ava’s ISO 42001 certification is the proof. Ava’s certification means independently audited controls cover every one of these areas.
This isn’t Vivun’s first foray into rigorous security; the foundation includes SOC 2 Type 2 and ISO 27001 certifications. ISO 42001 is the added layer that governs the specifics and challenges of modern AI.
Schellman Compliance, LLC—the first ANAB-accredited certifier—put Ava through its paces. That third-party scrutiny is the mark of real trust.
Certification is more than a rubber stamp—it’s an ongoing promise. Backed by Gartner's AI Trust, Risk, and Security Management principles, ISO 42001 stands for governance, transparency, fairness, reliability, and rock-solid data protection.
When you choose an AI tool certified to this standard, you’re choosing continuous oversight and improvement. Standards aren’t set-and-forget; vendors need to stay sharp and evolve as regulations and threats do.
This process isn’t static. Enterprise security shifts, the landscape changes, new risks emerge. ISO 42001 requires ongoing monitoring and rapid adaptation—so you know your AI sales solution will keep pace.
Growth is what every sales organization wants—but with it comes more data, more stakeholders, and more complexity. ISO 42001 ensures your AI scales responsibly, with policies that cover every major exposure: data access, handling, and change management.
This governance framework bridges gaps across sales, IT, legal, and security. When every group in the organization trusts your AI tools, expansion moves faster and resistance drops.
Vivun's AI Sales Agent isn’t just technical muscle—it’s smart automation where it matters most. Ava tackles the repetitive, time-consuming work reps dread: stakeholder mapping, prepping executive summaries, conducting deal research, or building sales decks.
It connects the dots between your existing tools—CRMs, emails, Slack—keeping every context updated without hours of manual drudgery.
That impact is measurable: teams using Ava see 15% faster deals because time moves from admin back into actual selling. With more insights and stronger support materials, deals also get bigger—up to 30% larger according to usage data.
But it works only if reps trust the system. ISO 42001 is the foundation for that trust. Ava isn’t just effective; it’s independently proven to be secure, explainable, and governed for responsible autonomy.
Why is Ava different? It anticipates what reps need. Rather than waiting for prompts or requests, it surfaces assets, maps, summaries, and intel exactly when they’re needed.
New stakeholder joins a deal? Ava builds the map. Vital meeting coming up? The agent serves up the executive-ready summary. New competitive info hits the market? Your deal briefs stay current, instantly.
This proactive help is only possible because Ava operates within a strict, secure governance framework. It accesses what it needs, when it needs it, with complete oversight—confidence for your team and your security leaders alike.
There’s no doubt—AI is changing sales for good. The question isn’t whether to adopt it—it’s which tools you can safely trust with your most valuable data and critical sales motions.
ISO 42001 certification is how you can tell. It’s real, data-driven evidence that an AI vendor takes security, governance, and continuous improvement seriously. It also unlocks bolder, faster moves for sales leaders who want to drive their org forward—without taking unmanageable risks.
Ava’s ISO 42001 certification represents a new benchmark for the whole industry. It’s what happens when powerful AI meets real responsibility: every feature, every insight, and every deal secured.
Want to see what secure, authoritative AI really looks like? Start with Vivun's ISO 42001 certification page for the details. Read the full story on Vivun's newsroom. Explore Vivun's Trust Center to see every credential backing Ava. Ready to redefine your sales future? Book a demo with Vivun and step into the future, today.
