‍A New Era of Accountable AI

AI is transforming sales, but with transformation comes risk. While many companies race to embed AI into their workflows, few can prove they manage that AI responsibly.

That’s where Vivun stands apart. By building a formal Artificial Intelligence Management System (AIMS) and achieving ISO/IEC 42001 certification, Vivun has become one of the first sales agent organizations globally to meet the international gold standard for AI governance.

This certification proves that Vivun doesn’t just use AI; we manage it with discipline, transparency, and accountability.

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Verified AI Governance vs. Assumed Trust

Most companies claim their AI is “safe” or “responsible.” ISO 42001 requires proof and validation.

Vivun’s advantage:

• Our AI management system defines clear policies for AI design, data use, bias management, and human-in-the-loop oversight,  all independently verified by third-party auditors.
• Companies without ISO 42001 lack this external validation; they rely on internal promises.
  
  

For customers, that means Vivun’s Ava operates within a certified system of control, accountability, and transparency, not in a black box.

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Integrated Security and AI Risk Management

AI doesn’t exist in isolation; it interacts with your data, users, and systems.

Vivun’s ISO 42001 certification builds on our existing SOC 2 Type 2 controls, aligning AI governance with our mature cybersecurity program. This means:

• Threats like model poisoning, prompt injection, and data leakage are systematically managed.
• Continuous monitoring ensures the integrity of AI decisions.
• Security and compliance teams can rely on consistent, auditable safeguards.
  
  

Competitors without ISO 42001 often treat AI as an add-on to existing security controls — leaving unseen gaps between machine learning models and enterprise protections.

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Privacy-by-Design, Certified

AI depends on data. The difference is how that data is protected and used.

Vivun’s certified AIMS enforces strict privacy controls, including:

• Data minimization and consent-based use.
• Defined retention and deletion practices for training data.
• Explainable outputs to reduce bias and enable customer review.
  
  

Without ISO 42001, other vendors may lack enforceable data handling frameworks specific to AI, increasing exposure to regulatory and reputational risk.

For enterprise buyers, this means Vivun delivers AI value without sacrificing privacy compliance.

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Predictable, Auditable AI Outcomes

ISO 42001 requires evidence of measurable AI performance and oversight.
Vivun meets this by embedding human-in-the-loop validation and continuous auditing into Ava’s lifecycle.

That translates to:

• Predictable, reviewable AI decisions.
• Documented traceability for every release and model update.
• Reduced risk of bias, drift, or non-compliance.
  
  

Other companies may not even track these metrics — meaning customers can’t verify whether AI decisions remain accurate or fair over time.

Leading with Responsibility

Vivun’s mission has always been to humanize the sales process through AI — not replace it. Achieving ISO/IEC 42001 certification reinforces that commitment by making our AI transparent, explainable, and safe.

When you partner with Vivun, you’re not just getting cutting-edge AI. You’re getting AI you can trust: certified, accountable, and ready for enterprise scale.

Explore our full security and AI governance practices at securityportal.vivun.com.

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Frequently Asked Questions: ISO/IEC 42001 Certification for AI

What is ISO/IEC 42001 certification?

ISO/IEC 42001 is the international standard for Artificial Intelligence Management Systems (AIMS). It establishes requirements for organizations to responsibly design, develop, and deploy AI systems with documented governance, risk management, and accountability measures. Unlike internal AI policies, ISO 42001 requires independent third-party auditing to verify compliance—making it the gold standard for proving AI is managed with discipline and transparency.

Why does ISO 42001 matter for AI-powered sales tools?

Sales AI tools access sensitive customer data, influence revenue decisions, and interact with your CRM systems. ISO 42001 certification proves that an AI vendor has implemented systematic controls for data privacy, bias management, security threats (like prompt injection and model poisoning), and human oversight. Without this certification, you're relying on vendor promises rather than independently verified proof of responsible AI management.

How is ISO 42001 different from SOC 2 compliance?

SOC 2 validates cybersecurity controls for data protection and system availability. ISO 42001 specifically addresses AI-related risks that SOC 2 doesn't cover—including algorithmic bias, model drift, explainability of AI decisions, and AI-specific threats. Vivun's ISO 42001 certification builds on our existing SOC 2 Type 2 compliance, creating integrated protection where AI governance aligns with enterprise security standards rather than existing as a separate, disconnected layer.

What does "human-in-the-loop oversight" mean in ISO 42001?

Human-in-the-loop oversight means AI decisions undergo systematic human review and validation throughout the AI lifecycle. Under ISO 42001, this isn't optional—it's a documented, auditable requirement. For Vivun's Ava, this translates to defined processes where human experts validate AI outputs, review model updates, and maintain traceability for every decision. This prevents the "black box" problem where AI operates without accountability.

Does ISO 42001 certification guarantee AI will never make mistakes?

No certification can eliminate all AI errors, but ISO 42001 ensures those risks are systematically managed and monitored. The certification requires continuous performance measurement, bias detection, documented incident response procedures, and regular auditing. This means when issues arise, they're identified quickly through established monitoring systems rather than discovered by customers after damage occurs.

How does ISO 42001 protect customer data in AI systems?

ISO 42001 mandates privacy-by-design principles specifically for AI applications, including data minimization (collecting only necessary data), consent-based data use, defined retention and deletion practices for training data, and explainable AI outputs that enable customer review. These requirements go beyond general data protection regulations by addressing how AI specifically processes, learns from, and retains information.

Why are so few companies ISO 42001 certified?

ISO 42001 is a rigorous, relatively new standard that requires significant organizational investment. Achieving certification demands formal AI governance structures, documented policies across the entire AI lifecycle, measurable performance metrics, continuous auditing processes, and successful third-party validation. Many companies find it easier to make unverified claims about "responsible AI" than to implement and prove the systematic controls ISO 42001 requires.

Can I verify Vivun's ISO 42001 certification?

Yes. ISO certifications are independently audited and verifiable. You can request certification documentation during vendor evaluation processes, and our security and AI governance practices are detailed at securityportal.vivun.com. Unlike self-proclaimed "AI safety" programs, ISO 42001 certification provides auditable evidence that our AI management system meets international standards.

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