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Just 16% of sales reps met or beat quota in 2024. Yet they’re only dedicating 28% of their week to actually selling. Where’s the disconnect? Real-Time Sales Coaching bridges that gap by providing immediate, relevant support—enabling reps to perform when it counts most, not weeks later. With sales training yielding a 353% ROI, the investment in real-time coaching isn’t just logical—it’s essential for teams pursuing serious results.
The old way was simple, and flawed. A manager might listen to a few recorded calls, flag some problems, and schedule a follow-up. By the time feedback lands, that rep’s had a dozen more conversations using the same broken playbook.
This approach collapses under modern pressures. No manager can review every call, join every meeting, or intervene in the heat of a tough objection or technical curveball. Meanwhile, 67% of reps don’t expect to hit quota this year and 84% missed quota last year—it’s a crisis of effectiveness, not effort.
Today’s buyers are informed, deal cycles are longer and more complex, and the competition is relentless. Reps require support at the critical moment—while a deal is unfolding, not after.
This isn’t wishful thinking. Technology finally enables it. AI can process conversations as they happen, deliver spot-on guidance, and surface key info precisely when it’s needed. The move from after-the-fact commentary to real-time influence marks a fundamental step-change for sales teams set on outperforming rather than chasing the status quo.
No tech platform—AI or otherwise—can forge a high-performing sales culture on its own. Success lies in marrying precision AI, nuanced human instincts, and rock-solid respect for privacy.
Reps don’t want to feel watched. If coaching tools come off as Big Brother, they’ll lose faith, drop engagement, and performance inevitably lags. The game-changer is a coaching experience that feels like expert guidance at your side—not surveillance breathing down your neck.
Real leadership isn’t going away. Managers deliver empathy, context, and the kind of judgment AI can’t match. They spot confidence issues, adapt for personality, and catch what’s left unsaid between the lines. That’s not automation—it’s experience.
Privacy needs to be front and center for buy-in. Transparent data policies, clear recording guidelines, and empowering reps with control are non-negotiable for a coaching culture that actually lifts performance instead of driving disengagement.
The sweet spot: Let tech do the heavy data crunching. Keep managers focused on strategic growth and motivation. Make reps feel empowered by coaching, not exposed. That’s how top sales organizations win—period.
Great coaching doesn’t start under the spotlight of a live deal. It starts with preparation. When reps walk in already ahead, actual calls become sharp, confident, and constructive learning experiences.
Roleplays and structured drills let reps build muscle memory—refining discovery questions, stress-testing value props, and running reps on the toughest objections. If you’ve handled the same scenario ten times in practice, the eleventh is automatic on a real call.
AI accelerates this phase. Instead of wasting hours on background research, reps receive targeted strategic insights: which pain points to probe, which value props resonate, which stakeholders actually control the deal. With Ava, reps are reclaiming up to 20 hours per deal, freeing time for higher-impact coaching and skill development.
The result? Reps hit conversations with a plan, not just a PowerPoint. They grasp context, anticipate objections, and execute with confidence instead of scrambling under last-minute pressure.
This is where Real-Time Sales Coaching truly sets itself apart. Immediate, context-relevant support transforms how reps handle key moments. Got a tough product question? Ava serves up the answer without a hitch. Facing an unexpected objection? Guidance arrives in real time—subtle, helpful, and perfectly timed to keep the deal on track.
Consider the difference: When a rep is blindsided mid-call, traditional coaching means suffering through, then hoping for feedback next week—long after the damage is done. Real-time coaching flips the script, delivering instant, actionable insights that can lift win rates by as much as 30%. Suddenly, the tough call becomes a breakthrough, not a blunder.
Live support is huge—but can’t replace reflection. The most consistent improvement happens when reps review specific moments, learn what worked, and map out concrete next steps.
Post-call coaching must be precise. “Be more consultative” is vague—and useless. Pinpoint “You pivoted to ROI at the 12-minute mark but skipped a quantified value” gives clear, actionable feedback. As 96% of sales leaders say, sharp post-call insights directly elevate quota attainment.
This phase closes the loop. Did follow-ups happen? Are any tasks unresolved? Is the rep’s behavior moving the needle on actual deals? Tying coaching to real outcomes—never generic tips—ensures that nothing falls through the cracks and every call improves performance.
The best feedback is laser-focused on context. It’s not just about phrasing or tone; it’s about positioning within a broader deal, stakeholder dynamics, and preparing for the next touchpoint. Smart, contextual feedback drives learning—and results—at speed.
Most “AI coaching” tools are still in the past—analyzing recordings, delivering feedback after calls. That’s shallow. Ava is changing the standard.
Before calls, Ava enables reps to practice, pressure-test discovery questions, and master new messaging without risk. Reps come in ready—never winging it on the fly.
During the call, Ava functions as a true expert advisor. Technical questions? Ava delivers the right answer, right then. Objection? Ava supplies proven rebuttals in context. At critical decision points, Ava charts out next moves. All of this unfolds live—while reps still have the power to influence deal outcomes.
After every call, Ava’s feedback is sharply tied to what actually happened and what matters for that specific deal. No fluff, no generalizations. Ava chases down open action items to ensure nothing falls through.
The Ava difference is continuous, high-impact coaching—never one-and-done. Powered by Vivun’s Sales Reasoning Model, every phase builds on the last. Each prep session draws from recent calls, and in-the-moment guidance adapts as Ava tracks deal context. Feedback after the call doesn’t just look backward—it points the way forward.
Old coaching tools are stuck in one gear. Ava’s approach is three-dimensional: prepping you for what’s next, supporting you as it happens, and ensuring you learn rapidly from every experience.
Leading sales organizations don’t settle for incremental improvement. They combine smart AI, real leadership, and unwavering privacy standards for a coaching experience that lifts every rep—before, during, and after the conversation.
Real-Time Sales Coaching paves a bold new path. It gives teams powerful support in the heat of deals, prioritizes sharp prep, and turns coaching into partnership—not policing. The real win: coaching that feels nuanced, human, and transformative, fueled by data but never dominated by it.
Ready to outperform averages? Real-Time Sales Coaching, done right, drives 14% higher quota attainment, 15% better win rates, and 18% lower turnover. See how Vivun and Ava empower your sales organization from call prep to close—delivering expert guidance where and when it counts most.
