The State of AI Tools in Sales
Exclusive Research from G2 x Vivun
73% of sales professionals already use AI agents. But why is the volume of opportunities growing at a much steeper rate than wins? This comprehensive research, conducted in partnership with G2, exposes the "pipeline paradox" plaguing modern sales organizations. Through structured interviews with sales professionals across industries, this report uncovers why most AI implementations remain trapped at the task level, creating busywork instead of business outcomes. Learn how leading sales teams distinguish between AI agents that simply automate repetitive tasks and true AI teammates that drive strategic decision-making, accelerate deal cycles, and deliver measurable ROI. This research provides the framework for evaluating whether your AI investments are positioned to transform productivity gains into pipeline wins, or if you're caught in the same trap that's limiting 80% of current implementations.
Inside, You’ll Discover:
The Trust Timeline
Why 72% of sellers say it takes 6+ months to trust AI, and what separates task bots from true AI teammates in building confidence.
Barriers to AI Integration
How most teams struggle with CRM integration, leading to platform fatigue and duplicate work that undermines AI's core promise
Beyond Productivity Gains
While AI delivers up to 25% productivity improvements, the real transformation happens when AI moves from task automation to strategic decision-making.
The Human-AI Partnership
Why 95% of reps see AI as augmentation, not replacement, and what this means for the future of selling.
ROI Reality Check
Why organizations expect to achieve 200-300% ROI and what metrics matter most for demonstrating AI value to leadership.
Why Read This Whitepaper?
The AI sales tools market is at an inflection point. While adoption accelerates, the gap between hype and results widens. This research cuts through the noise to reveal what's actually working, and what isn't.
- For Sales Leaders: Understand why your AI investments aren't translating to quota attainment, and learn the strategic priorities that separate successful implementations from expensive experiments.
- For Sales Operations: Discover the integration challenges that plague up to 67% of AI implementations, and get a roadmap for building AI systems that enhance rather than complicate workflows.
- For Individual Contributors: Learn how top performers use AI to accelerate deal cycles by 20-30% and what separates empowering AI from frustrating task bots.
- For Technology Evaluators: Get the selection criteria that matter most to real users, from integration requirements to trust-building features that drive long-term adoption.
New G2 research reveals...
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