SPICED. Challenger. MEDDIC. Sandler.

‍You did the offsite. You brought in the consultants. You debated every framework until someone finally said, “Let’s just pick one and move.”

The moment you chose? Relief.

But what happened next?

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🌟 The Idealist: “We’ll Do Sandler. It’s Rep-Friendly.”

Enablement rolls up its sleeves.
Sales managers get new rubrics.
The CRM grows a few more fields.
Everyone is trained. Everyone’s excited.

And then, the inevitable progression: 

• Week one: enthusiasm.‍
• Week two: effort.‍
• Week three: erosion.

Because knowing a methodology isn’t the same as using it.

This is the classic pattern in B2B sales methodology adoption: good intentions, little staying power. And it's not because your framework was wrong—it’s because it lacked reinforcement.

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📉 The Realist: “Half the Team Forgot It by Week 3.”

Methodologies aren’t magic. They’re muscle memory—and most sales teams never get the reps in.

Here’s what using a methodology actually requires from sellers:

• Remembering what to do in the moment
• Capturing proof they did it
• Updating CRM fields accurately
• Referencing the framework in call reviews

All while trying to hit their number.

According to Gong’s 2024 Sales Execution Report:

• 52% of reps fail to consistently follow their team’s methodology
• CRM accuracy decays within 48 hours of rep activity
• Teams spend 5+ hours per week managing methodology-related tasks

This is why scorecards degrade. Forecasting confidence drops. And the shiny new framework becomes another forgotten slide in onboarding.

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🤖 The Operator: “We Made It Automatic.”

Instead of relying on reps to manually manage methodology adoption, Vivun’s AI Sales Agent turns it into an invisible system that just works.

Here’s how it operationalizes your chosen sales methodology—whether you went with SPICED, Challenger, or MEDDIC:

• Tracks rep behavior across emails, calls, and notes
• Detects key methodology signals (like MEDDIC criteria or SPICED milestones) automatically
• Generates deal scorecards and manager insights—no rep input needed
• Reinforces best practices in the background, without interruptions

No rep reminders. No CRM bloat. No gaps between strategy and execution.

This isn’t about finding a better methodology. It’s about making the one you picked actually stick.

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From Method Adoption to Method Execution—Powered by AI

You don’t need another sales methodology comparison or another debate about frameworks.

You need a system that enforces the methodology RevOps and Enablement already chose—consistently, automatically, and at scale.

That’s exactly what Vivun’s AI Sales Agent delivers: a partner for every seller that makes your methodology a living, breathing system—invisible to reps, indispensable to leadership.

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