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Winn.ai vs Ava - Cleaner Data Won't Close Your Deals

Cleaner Data Won't Close Your Deals.

While Winn.ai automates CRM updates and prompts you with generic playbook questions, Ava is engineered to actually move deals forward—powered by a Sales Reasoning Model that understands B2B sales, not just data entry.

Not All AI Is Created Equal

Winn.ai fills your CRM fields and reminds you to ask MEDDIC questions—but perfect data on a stalled deal doesn't unstall it. Here's what actually matters:

Data Entry vs. Deal Movement

Winn.ai captures 25+ fields in Salesforce. Congratulations—your losing deals are now meticulously documented. But here's the problem: automating CRM updates doesn't address why deals stall, why stakeholders go dark, or how to navigate competitive threats. Ava doesn't just record what's happening—she helps you change what's happening.

Generic Prompts vs. Sales Intelligence

Winn.ai asks you predetermined questions from frameworks like MEDDIC and BANT. But these are generic checklists that don't understand your product, your market, or your specific deal dynamics. Context-free prompts aren't intelligence—they're automation masquerading as insight. Ava is built on a Sales Reasoning Model trained on expert B2B sellers, providing guidance that actually understands what you're selling and who you're selling to.

Backchannel-Only vs. True Flexibility

Winn.ai only offers backchannel suggestions during calls—you have to read prompts on a side screen while trying to engage with your prospect. That's not the AI revolution sales teams were promised. True AI assistance means having the flexibility to work how you want: backchannel when you need discretion, voice when you want a conversation, or text when you're between meetings. And it means working before calls, during calls, after calls, and throughout the entire deal cycle—not just when you're in a meeting.

Meet Ava

Ava is the AI Teammate That Actually Moves Deals

Ava doesn't just check boxes in your CRM—she helps you win. Built on a Sales Reasoning Model and ready to work across the entire sales cycle.

Sales Domain Intelligence, Not Generic Scripts

Ava is powered by a proprietary Sales Reasoning Model trained specifically for B2B sales. She understands deal context, competitive dynamics, stakeholder politics, and value drivers—not just whether you asked the "Budget" question from BANT. Winn.ai reminds you what to ask. Ava helps you understand what it means and what to do about it.

Multi-Modal & Always Available

Ava works before, during, and after every interaction—via text, voice, or avatar—whenever and however you need her. Want backchannel assistance during a call? She's got you. Want to have a voice conversation to prep for your exec meeting? She's there. Need to generate a custom mutual action plan at 10 PM? She's ready. Winn.ai only shows up during meetings with backchannel prompts. Ava is a full-time teammate.

Strategic Partner, Not Admin Assistant

Ava researches accounts, strategizes multi-stakeholder deals, generates value cases, runs deal reviews, provides competitive intelligence, and coaches on objection handling. She works throughout the entire opportunity lifecycle—not just when you're on a Zoom call. The result: 6-8 hours saved per rep, per week, because Ava eliminates work that actually matters, not just data entry.

See Ava in Action

The Winn.ai Promise vs. Reality

Winn.ai Promise
VS
The Reality
"Real-time AI guidance during calls."
VS
Winn.ai shows you backchannel prompts asking generic framework questions during calls. That's not guidance—that's a checklist. Real guidance understands your specific deal context, your product nuances, and your competitive landscape, then helps you navigate the conversation strategically. Ava provides actual sales intelligence, not just reminders to ask about budget.
"Automatic CRM updates with structured data capture."
VS
Perfect. Your CRM is now impeccably populated—with data about deals that are still stuck. CRM hygiene doesn't move deals forward. What moves deals forward is understanding stakeholder dynamics, identifying risks early, and knowing which next steps will actually create momentum. Ava does the CRM work too, but she also does the strategic work that changes outcomes.
"Eliminate manual note-taking and data entry."
VS
True—Winn.ai eliminates admin work. But if that's all your AI does, you're aiming too low. The real promise of AI in sales isn't just automating the boring stuff—it's augmenting your ability to think strategically, respond intelligently, and win more deals. Winn.ai makes you a faster admin. Ava makes you a better seller.

Winn.ai vs. Ava

Capability
Winn.ai
Vivun (Ava)
Pre-call preparation & research
✘ Generic prep briefs (Enterprise only)
✅ Dynamic, deal-specific research
During-call assistance modality
Backchannel prompts only
✅ Text, voice, or avatar—your choice
During-call intelligence
Generic framework questions
✅ Sales Reasoning Model with deal context
Post-call follow-up automation
✅ Auto summaries & emails
✅ Yes—plus strategic asset generation
CRM write-back automation
✅ Up to 25 fields (Pro) or unlimited (Enterprise)
✅ Yes—without the tiered complexity
Full sales cycle support
✘ Meeting-focused only
✅ Before, during, after, throughout
Sales Reasoning Model
✘ Generic playbook prompts
✅ B2B sales domain intelligence
Strategic deal guidance
✘ Checkbox methodology
✅ Context-aware recommendations
Works outside of meetings
✅ Always available
Deal strategy & risk assessment
✅ Yes
Competitive intelligence
✘ Static battle cards (Enterprise)
✅ Dynamic, contextual guidance
Out-of-the-box readiness
Tiered limitations (Pro/Enterprise)
✅ Complete teammate day one
Proven time savings
Data entry time only
✅ 6-8 hours saved per rep/week
Security & compliance
Enterprise-grade
✅ SOC 2, GDPR-ready

The Real Problem with Playbook Automation

Here's what Winn.ai's approach misses:

Your best deals don't follow a script

They involve complex stakeholder dynamics, competitive battles, unexpected objections, and creative problem-solving. Generic MEDDIC prompts can't help you navigate a three-way procurement committee or reposition against a competitor who just dropped their price by 30%.

Clean CRM data on a dead deal is still a dead deal

If your pipeline problem is stalled opportunities, more thorough documentation doesn't solve it. You need intelligence that helps you understand why deals stall and what to do about it.

Backchannel-only assistance is a UX compromise, not a feature

Reading prompts on a side screen while trying to engage authentically with a prospect is cognitive overload. True AI assistance adapts to how you work—not the other way around.

This is why sales teams need more than automated admin.

Why Teams Choose Ava

Ava is built for sales teams who understand that AI's promise isn't just faster data entry—it's better selling.

Choose Ava if you:

Sell complex solutions that don't fit neatly into generic frameworks • Need strategic guidance, not just process enforcement • Want AI that works throughout the deal cycle, not just on calls • Believe intelligence matters more than documentation • Expect AI to help you think, not just remind you what to ask

The difference is simple:

Winn.ai optimizes for CRM compliance. Ava optimizes for closed deals.

Why Teams Choose Ava

★★★★★
One of the things that's been incredible with Ava has been our capacity to actually automate win reviews and create an artifact with all the detail to our questions, but it's backed actually by referenceable customer quotes, at that level of detail. We've just been able to take that game to another level.
James Frey
James Frey

VP Sales, Coder

★★★★★
It has been remarkable to see Ava accomplish what we never would have thought possible in primarily intellectual space of sales. I love that we can treat her like a new hire, train her easily and then her capability is then immediately scalable to an infinite number of sales opportunities.
Jennifer Jones
Jennifer Jones

VP of Application Advisory, Dayforce

★★★★★
Ava was easy to set up, effortless to train, and was able to immediately make sense of our existing brand guidelines, product knowledge, and strategic/competitive narrative. Integration with Salesforce, Gong, and GSuite was a matter of minutes.
Christian Eberle
Christian Eberle

VP of AI Strategy and Solutions

The Choice is Yours

You can choose a tool that makes you better at filling out Salesforce—or a teammate that makes you better at selling.

Winn.ai solves the problem of CRM hygiene. Ava solves the problem of winning deals.

The AI revolution in sales isn't about automating admin work. It's about augmenting human intelligence with sales domain expertise that helps reps navigate complexity, think strategically, and close more business.

Ava is ready to work—saving 6-8 hours per rep, per week, with a Sales Reasoning Model built for B2B sales.

Are you ready for AI that actually moves the needle?