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Key Takeaways
Orchestrate is on waitlist: The workflow automation platform won't be generally available until Q2 2025 at the earliest
AI Agents are vaporware: Multiple specialized agents announced with no concrete release dates — "coming soon" to enterprise customers only
The real issue: Gong is building more analytics tools when sales teams need real-time guidance and action
What actually works: AI teammates like Ava that provide live assistance during calls — available today, not "coming soon"
See How Gong Compares to Vivun
Looking for an in-depth comparison? See how Gong's analytics-first approach stacks up against Vivun's action-oriented AI teammate.
View Gong vs Vivun ComparisonThe Announcements: What Gong Actually Launched
At Gong Celebrate 2025, the company unveiled two major initiatives: Orchestrate and a suite of AI agents. Here's what was announced and when you can actually use them.
Orchestrate: The Workflow Automation Platform
Gong Orchestrate is positioned as a workflow automation layer that connects to your revenue tools. The pitch: instead of manually updating CRM, sending emails, or creating tasks, Orchestrate does it for you based on what happens in your deals.
What Orchestrate Promises
- Automated workflows: Trigger actions across your tech stack based on conversation insights
- Cross-platform integration: Connect Gong data to CRM, email, calendar, and other revenue tools
- Custom automation: Build workflows without code using a visual builder
- Deal progression triggers: Automatically advance deals, assign tasks, or notify team members
The Problem with Orchestrate
It sounds useful in theory. In practice, there are three major issues:
It's Not Available
Waitlist OnlyOrchestrate is currently on a waitlist with no firm general availability date. Best case: Q2 2025.
It's Reactive, Not Proactive
Orchestrate automates what happened after a call. It doesn't help you during the call when you actually need guidance.
Another Tool to Manage
Adding workflow automation means more configuration, more maintenance, and more potential points of failure.
The fundamental issue: Orchestrate is solving yesterday's problem. Sales teams don't need better ways to update their CRM after a call. They need help winning the deal during the call.
Compare Analytics vs Action Approaches
Gong focuses on post-call workflows. Vivun focuses on winning deals. See the full comparison of how these approaches impact your sales outcomes.
View Full Gong vs Vivun AnalysisThe AI Agents: Coming "Soon"
Gong announced multiple AI agents, each specialized for different parts of the sales process. On paper, it sounds comprehensive. In reality, it's a collection of delayed features with unclear timelines.
The Agent Lineup
Research Agent
Coming SoonResearches prospects and prepares account intelligence before meetings
Coaching Agent
Coming SoonAnalyzes calls and provides coaching recommendations to managers
Follow-up Agent
Coming SoonDrafts follow-up emails and schedules next steps based on call outcomes
Deal Strategy Agent
Coming SoonAnalyzes deal health and suggests next steps to move opportunities forward
The Agent Problem
Notice a pattern? Every single agent is either preparing for a call or analyzing what happened after. Not one provides real-time assistance during the actual conversation when you need it most.
When You Can Actually Use These Features
Let's be crystal clear about availability:
| Feature | Current Status | Estimated Availability | Who Gets It First |
|---|---|---|---|
| Orchestrate | Waitlist only | Q2 2025 (maybe) | Enterprise customers |
| Research Agent | Not released | Unannounced | Enterprise customers |
| Coaching Agent | Not released | Unannounced | Enterprise customers |
| Follow-up Agent | Not released | Unannounced | |
| Deal Strategy Agent | Not released | Unannounced | Enterprise customers |
Translation: If you're not an enterprise customer paying top-tier pricing, you might be waiting until 2026 or beyond for these features. And even then, there's no guarantee they'll actually ship.
Why Wait? Compare What's Available Now
While Gong promises features for next year, Vivun's AI teammate is helping sales teams win today. See what you're missing.
View Available Solutions: Gong vs VivunThe Real Problem: Analytics vs. Action
Gong's entire approach is fundamentally backward. They're building an ever-more-sophisticated analytics engine when what sales teams actually need is real-time help closing deals.
The Analytics Trap
You get incredible data about what happened
Talk ratios, keyword mentions, sentiment analysis, competitive mentions — Gong tracks everything
But you're on your own during the call
When the prospect raises an objection you weren't expecting, Gong doesn't help you respond
Then you get a report after the fact
Three hours later, you learn you should have pivoted to ROI when they mentioned budget concerns
Result: More data, same outcomes
You have better analytics about why you lost. But you still lost.
What Sales Teams Actually Experience
Gong's Approach
Before: Manual research
During: On your own - no assistance
After: Wait for analysis across agents
Result: 5+ tools to manage
Ava's Approach
Before: Ava prepares your strategy
During: Real-time guidance & responses
After: Immediate follow-ups & next steps
Result: One AI teammate
What This Means for Sales Teams
If you're evaluating Gong or already using it, here's what you need to know:
Key Implications
Don't Wait for Vaporware
Orchestrate and the AI agents sound promising, but they're months away at best. Your team needs help now, not in Q3 2025.
Analytics Don't Close Deals
Knowing your talk ratio was 43% doesn't help you win. Real-time guidance on what to say next does.
More Agents = More Complexity
Managing 5+ specialized agents across different parts of the sales process creates overhead, not efficiency.
The "Enterprise First" Problem
If you're not paying for top-tier enterprise pricing, you'll be last in line for new features — if you get them at all.
Ready for a Different Approach?
See how Vivun's single AI teammate delivers better results than Gong's suite of delayed agents.
Compare Gong vs Vivun Side-by-SideWhat Sales Teams Actually Need: A True AI Teammate
The problem isn't that Gong's features are delayed — it's that they're solving the wrong problem
Sales teams don't need more data about what happened. They need an AI teammate that tells them what to do next.
Analytics vs. Action
What Gong Delivers
- "Here's what was discussed"
- "Your talk ratio was 43%"
- "Review this after the call"
What Teams Need (Ava)
- "Address their security concern now"
- "Pivot to ROI - they care about efficiency"
- "Get this guidance during the call"
One Intelligent Teammate
Not 5+ agents — one AI that knows your deals, products, and buyers throughout the entire process
Real-Time Guidance
Ava tells you what to say next and how to move deals forward while you're still on the call
Action Over Analytics
From pre-call strategy to live assistance to follow-ups that actually close deals
The Bottom Line
Gong tells you what happened. Ava tells you what to do about it.
While Gong builds separate agents coming "sometime in the future" — Ava is already on calls today, providing real-time guidance that helps teams win. Not recording. Not analyzing. Actually helping close deals.
See the Complete Comparison
Want to see exactly how Gong's roadmap stacks up against Vivun's available solutions? Get the full breakdown of features, pricing, and real-world results.
View Full Gong vs Vivun ComparisonStop Analyzing. Start Winning.
While Gong builds their analytics empire, Ava is helping sales teams close deals right now
Available today. No waitlist. Real results.