AI Note Takers vs Ava - Beyond Recording. Into Action.

Beyond Recording. Into Action.

While AI Note Takers like Gong and Chorus excel at capturing and analyzing what happened, Ava is engineered to help you make it happen—assisting before, during, and after every interaction with a Sales Reasoning Model built for B2B.

Not All AI Is Created Equal

AI Note Takers revolutionized sales by recording calls and surfacing insights—but the next evolution isn't just knowing what happened. It's having a teammate who helps you win in the moment. Here's the difference:

Analysis vs. Assistance

Note takers tell you what went wrong after the call ends. By then, the opportunity to change the outcome has passed. Ava works alongside you in real-time—answering questions during calls, surfacing competitive intel on demand, and helping you adapt while it still matters.

Observation vs. Execution

Recording tools capture conversations and identify patterns, but they don't prepare your meetings, generate sales assets, or strategize deals. They watch. Ava works. She researches accounts before calls, assists during interactions, and drives follow-through afterward.

Pattern Recognition vs. Sales Reasoning

AI Note Takers use general-purpose AI to analyze talk patterns and keywords. They can't think like a B2B seller, understand deal dynamics, or recommend next steps based on sales context. Ava is powered by a proprietary Sales Reasoning Model trained on expert B2B sellers—delivering strategic guidance, not just data.

Meet Ava

Ava is the AI Teammate That Sells With You

Ava doesn't just record what happened—she helps you make it happen. Built on a Sales Reasoning Model and ready to assist throughout the entire sales cycle.

Before, During, After—Not Just After

Ava researches accounts, runs roleplay prep, and ensures reps walk into every meeting ready. During calls, she answers product questions, surfaces competitive intel, and suggests next steps in real-time. After calls, she drafts follow-ups, tracks open items, and generates sales assets. AI Note Takers capture the conversation. Ava drives the deal forward.

Sales Reasoning, Not Pattern Matching

Ava is powered by a proprietary Sales Reasoning Model—trained to think like the best B2B sellers in the world. She understands your sales process, assesses stakeholders, strategizes deals, and delivers insights that move opportunities forward. Not just transcripts and analytics—strategic execution support.

One Teammate, Out of the Box

Ava isn't just another dashboard to check or reports to review. She's a complete AI teammate who works in your flow—via text, voice, or avatar—integrating with your systems and delivering immediate productivity gains. The result: 6-8 hours saved per rep, per week.

See Ava in Action

The AI Note Taker Promise vs. Reality

AI Note Taker Promise
VS
The Reality
"Capture every customer conversation."
VS
Recording is valuable for compliance, coaching, and historical analysis—but it's reactive. By the time you review the call, analyze the data, and determine next steps, the moment to influence the outcome has passed. Ava assists while the call is happening.
"Get insights from every call."
VS
Insights matter—but only if they lead to action. AI Note Takers excel at identifying what happened (talk time, keywords, sentiment), but they don't help you prepare better, answer questions in real-time, or execute follow-through. That's where Ava comes in.
"Coach your team with AI."
VS
Post-call coaching is critical for long-term improvement. But reps also need a coach in their ear during the call—someone who can help them handle objections, surface competitive intel, and adapt in the moment. Ava provides both real-time guidance and post-call coaching.

AI Note Takers vs. Ava

Capability
AI Note Takers
Vivun (Ava)
Pre-call preparation & research
✅ Yes
During-call real-time assist
✘ (passive recording only)
✅ Yes—with Sales Reasoning
Post-call analysis & transcription
✅ Core strength
✅ Yes
Full sales cycle support
✘ Focused on call recording
✅ Before, during, after
Sales Reasoning Model
✘ General-purpose AI
✅ Proprietary B2B sales reasoning
Multi-modal (text, voice, avatar)
✘ Dashboard-based
✅ Text, voice, avatar
Out-of-the-box readiness
✅ Yes
✅ Yes
Proven time savings
Analytics focus
✅ 6-8 hours saved per rep/week
Security & compliance
✅ Enterprise-grade
✅ SOC 2, GDPR-ready

Why Teams Run Both

Many sales organizations use AI Note Takers alongside Ava because they serve complementary purposes:

AI Note Takers are great for:

Recording calls for compliance and quality assurance • Analyzing historical conversation patterns • Identifying coaching opportunities after the fact • Manager oversight and team-wide performance trends

Ava is essential for:

Real-time assistance during customer interactions • Pre-call preparation and account research • Deal-specific strategic guidance throughout the cycle • Proactive sales asset generation • Instant capacity for high-velocity teams

Together, you get comprehensive coverage:

Historical insights from your note taker + real-time execution support from Ava = maximum sales effectiveness.

Why Teams Choose Ava

★★★★★
One of the things that's been incredible with Ava has been our capacity to actually automate win reviews and create an artifact with all the detail to our questions, but it's backed actually by referenceable customer quotes, at that level of detail. We've just been able to take that game to another level.
James Frey
James Frey

VP Sales, Coder

★★★★★
It has been remarkable to see Ava accomplish what we never would have thought possible in primarily intellectual space of sales. I love that we can treat her like a new hire, train her easily and then her capability is then immediately scalable to an infinite number of sales opportunities.
Jennifer Jones
Jennifer Jones

VP of Application Advisory, Dayforce

★★★★★
Ava was easy to set up, effortless to train, and was able to immediately make sense of our existing brand guidelines, product knowledge, and strategic/competitive narrative. Integration with Salesforce, Gong, and GSuite was a matter of minutes.
Christian Eberle
Christian Eberle

VP of AI Strategy and Solutions

The Choice is Yours

You don't have to choose between analysis and execution. AI Note Takers capture what happened. Ava helps you make it happen. Many teams run both to maximize results across the entire sales cycle. Ava is ready to work—saving 6-8 hours per rep, per week, with a Sales Reasoning Model built for B2B.

Are you ready to move from insights to impact?