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How to Evaluate an AI Sales Agent | Vivun
Evaluation Framework

How to Evaluate an AI Sales Agent A Practical Guide for Revenue Leaders

Stop guessing. Start testing. Learn the proven framework to separate AI that performs from AI that just talks.

What You'll Learn

Test on Outcomes, Not Demos

Learn how to test AI agents based on real-world performance, not polished presentations

3-Part Decision Framework

A proven evaluation method: Trust, Trainability, and Transferability—to make the right investment

Identify Red Flags

Spot the warning signs that reveal when AI is slowing down—not speeding up—your team

Practical Checklist

A ready-to-use evaluation checklist to apply during your own AI buying process

The Challenge

Most AI Sales Tools Still Need a Human Rep to Do the Real Work

AI has flooded the sales floor—but much of it can't deliver without hand-holding. If your so-called "AI Sales Agent" can't act on context, adapt to your sales process, or move deals forward autonomously, it's not an agent—it's a liability.

Teams end up stuck in reactive mode, correcting AI outputs, fixing errors, and losing time. To truly accelerate pipeline and improve rep efficiency, your AI must operate with precision, intelligence, and consistency—without being prompted.

This guide helps you spot the difference between AI that talks and AI that performs.

The New Standard for AI in Sales

Stop Guessing, Start Testing

Most AI tools aren't agents—they're assistants in disguise. They summarize. They suggest. But they don't sell.

This guide gives you the tools to tell the difference. Built for sales and revenue leaders, it offers a clear evaluation method to separate passive AI from performance-grade agents that engage buyers, drive pipeline, and close deals.

The 3-Part Evaluation Framework

Trust, Trainability, Transferability—your decision criteria for AI that delivers

01

Trust

Can the AI act with the speed, clarity, and accuracy of a top rep? Does it earn confidence from day one?

02

Trainability

Does it understand your buyers, your business, and your data? Can it adapt to your unique sales process?

03

Transferability

Can it operate across teams and workflows—without human babysitting? Does it scale?

What's Inside: Key Assessment Areas

Execution Quality

Can the AI act with the speed, clarity, and accuracy of a top rep? Test for precision, not just possibility.

Contextual Intelligence

Does it understand your buyers, your business, and your data? Or is it operating in a vacuum?

Scalability & Consistency

Can it operate across teams and workflows—without constant human oversight? Does performance hold at scale?

Red Flags to Watch For

Warning signs that your "AI agent" is actually slowing you down

Requires constant prompting or guidance to complete basic tasks

Generates generic outputs that don't reflect your business context

Can't remember past interactions or maintain deal context

Needs extensive cleanup or editing before outputs are usable

Operates in isolation—can't integrate with your existing tech stack

Performance degrades as you scale across teams and deals

Get the Complete Evaluation Checklist

Plus a practical framework to use during vendor demos, pilot programs, and implementation planning

Why Read This Guide?

If you're exploring AI for your sales org, you need more than a surface-level checklist or buzzword pitch. This guide gives you a clear, proven framework to evaluate AI Sales Agents based on outcomes, not theatrics.

Test for Execution Quality

Learn how to evaluate speed, clarity, accuracy, and contextual intelligence

See Red Flags Early

Identify warning signs that signal poor fit before you commit resources

Apply the Framework

Use Trust, Trainability, Transferability to choose AI that earns team confidence

Make the Right AI Investment

Get the proven evaluation framework to test for performance, spot red flags, and choose AI that accelerates results from day one

Download the Guide