
From Presales to Product Marketing and Back Again
Careers are like seasons, ever-changing, and also cyclical. The sun has set on the year 2020, and it’s a great time to reflect. In the spirit of looking back to...
Read MoreCareers are like seasons, ever-changing, and also cyclical. The sun has set on the year 2020, and it’s a great time to reflect. In the spirit of looking back to...
Read MoreSales Engineers are a great resource for their companies. They help sell, find new opportunities, support their account managers, provide feedback to the product team, help with marketing efforts, and...
Read MoreIf there’s one thing everyone can agree on, it’s that the customer rules. It’s not enough to be customer-focused or customer-centric. You have to be customer-obsessed. So you would think...
Read MoreSnowflake just experienced the single most successful software IPO of all time, so it’s fair to say that they know a little about growth and scale. So does their VP...
Read MoreNBA teams, NFL, NHL, or any other professional sports team do not take resumes from their potential players. They research, scout, and recruit the players that they want. Now let’s...
Read MoreHosting the Vivun podcast Presales Heroes for the last several months, I’ve noticed some recurring themes with respect to what Presales leaders are thinking about when coaching and mentoring their...
Read MoreVivun co-founder & CEO Matt Darrow recently presented at the PreSales Collective Executive Summit on “How Presales is becoming the Future of Every Enterprise.” Matt delved into the changes in...
Read MoreHappy Almost Halloween. Let’s discuss the kind of Zombie that matters most to revenue leaders: bringing a deal back from the dead. This happened to me in real life the...
Read MorePeople compare large organizations to cruise liners and startups to speed boats. One is slow and methodical and the other is agile and very easy to change direction.If I were...
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