AI for Deal Guidance: Navigate Complex Sales with Confidence | Vivun

Navigate Complex Deals with AI-Powered Deal Guidance

Enterprise deals are complex—multiple stakeholders, long cycles, technical requirements, competitive pressure. Your reps need strategic guidance at every stage, not just data. Ava delivers AI-powered deal guidance that surfaces risks, recommends next steps, and helps reps strategize like top performers—before, during, and after every customer interaction.

30%

Faster Deal Velocity

Real-Time

Strategic Recommendations

100%

Deal Coverage

Proactive

Risk Identification

The Deal Guidance Gap

Why Reps Struggle to Navigate Complex Deals

Complex B2B deals require strategic thinking—understanding stakeholder dynamics, competitive positioning, technical requirements, and deal timing. But most reps lack the experience to navigate 6-12 month cycles confidently. They miss warning signs, overlook key stakeholders, and struggle to know what to do next. Traditional CRMs show data but don't provide strategic guidance when it matters most.

Traditional Deal Management Approach

1
Data Without Direction CRMs track activities and stages but don't tell reps what actions to take or which deals need attention
2
Reactive Deal Reviews Managers review deals weekly or monthly—far too late to prevent losses or course-correct stalled opportunities
3
Inconsistent Strategies Every rep approaches deals differently—some multi-thread effectively while others single-thread and lose
4
Surprise Deal Losses Reps discover risks too late—missing key stakeholders, weak champions, or competitive threats already cost the deal
5
Limited Manager Bandwidth Managers can't provide strategic guidance on every deal—reps are left figuring out complex situations alone

What Breaks Without Strategic Deal Guidance

Hidden Deal Risks

Reps can't spot warning signs—weak champions, missing stakeholders, budget concerns—until it's too late to recover.

Stalled Momentum

Without clear next steps, deals drift—reps wait for buyers to respond instead of proactively advancing opportunities.

Inconsistent Execution

Top performers intuitively know how to navigate deals—average reps don't, creating unpredictable pipeline quality.

Competitive Blindness

Reps learn about competitors too late in the process—missing opportunities to differentiate and position effectively.

Poor Deal Timing

Without strategic guidance, reps push too hard or wait too long—damaging relationships or missing close windows.

Weak Value Stories

Reps struggle to articulate business value and ROI—leading to discount pressure and stalled executive approvals.

The result? Surprise deal losses, extended sales cycles, and unpredictable revenue because reps lack strategic guidance when they need it most.

Strategic AI Guidance

Ava: Your AI-Powered Deal Strategist

Ava provides strategic deal guidance powered by a Sales Reasoning Model trained on expert B2B sellers. She synthesizes CRM data, conversation history, and engagement patterns to surface risks, identify gaps, recommend next steps, and help reps strategize every opportunity. Available 24/7 to analyze deals, suggest strategies, and coach reps through complex situations—like having a top sales leader advising every rep on every deal.

How Ava Delivers Deal Guidance

Deal Risk Analysis Ava identifies warning signs—weak champions, missing stakeholders, budget concerns—before they derail deals
Strategic Recommendations Ava suggests next steps based on deal stage, buyer behavior, and competitive landscape—keeping momentum strong
Stakeholder Mapping Ava tracks engagement patterns and identifies key decision-makers, influencers, and champions that need attention
Competitive Positioning Ava surfaces competitive threats and recommends positioning strategies to differentiate and win deals
Deal Reviews On-Demand Reps can ask Ava to review any deal anytime—getting strategic feedback without waiting for manager availability
Value Case Development Ava helps reps build compelling business cases with ROI calculations and value messaging tailored to each buyer

The AI Deal Guidance Advantage

Proactive Risk Detection

Surface warning signs early—Ava identifies deal risks in real-time so reps can course-correct before it's too late.

30% Faster Velocity

Clear next steps keep deals moving—Ava eliminates guesswork and indecision that causes opportunities to stall.

Every Deal Covered

Strategic guidance on every opportunity—not just the big deals that get manager attention during weekly reviews.

Consistent Strategy

Every rep follows proven frameworks—multi-threading, value selling, competitive positioning—eliminating execution variance.

On-Demand Coaching

Get strategic advice anytime—reps don't wait for manager availability to get guidance on critical deal decisions.

Better Forecasting

Accurate deal assessments improve forecast reliability—managers see real risks and opportunities, not hopeful projections.

Guidance Comparison

Traditional Deal Management vs. AI Deal Guidance

See how reactive CRM tracking compares to Ava's proactive strategic guidance.

Capability
Traditional CRM:
Tracking Only
Ava AI Guidance:
Strategic Direction
Deal Insights
Historical data only
Real-time analysis + recommendations
Risk Detection
Manual review required
Automatic + proactive alerts
Next Steps
Reps decide alone
AI-recommended strategies
Deal Coverage
Big deals only
Every opportunity
Stakeholder Analysis
Manual tracking
Automated mapping + gaps
Competitive Intel
Rep memory
Real-time positioning advice
Deal Reviews
Weekly with manager
On-demand, anytime
Value Messaging
Generic templates
Deal-specific ROI cases
Strategic Coaching
Limited manager bandwidth
24/7 expert guidance
Consistency
Varies by rep skill
Same framework every deal
Deal Velocity Impact
No impact
30% faster cycles

Give Every Rep Expert Deal Strategy

Stop losing deals to hidden risks, stalled momentum, and inconsistent execution. Deploy AI-powered deal guidance that surfaces risks early, recommends next steps proactively, and coaches reps through complex situations—on every deal, every day.

Ava makes every rep as strategic as your top performers, without requiring constant manager oversight.