Product-Field Alignment

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Product-Field Alignment

Product Management vs. Sales

If you've ever felt like your product and sales teams speak entirely different languages, you're not alone. George Mueller faced this challenge when tasked with putting a man on the moon in the 1960s. on NASA's fragmented structure, he described the business units as "independent fiefdoms" and "warlords dominating the organization." He said, "We just weren't going to get there, in my opinion, unless we changed the organization."

Jarod Greene
January 13, 2025
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Product-Field Alignment

Achieving Product-Field Alignment in 2025

Your product team spends months or years developing the most exciting and perfect product, but when it’s time to launch, the marketing team does not have messaging or campaigns, sales doesn’t know how to present or price it, and worst of all, there is no evidence that customers actually need the product. Has this ever happened to you? It’s a classic example of product and field team misalignment.

Jarod Greene
December 20, 2024
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Product-Field Alignment

4 Product Council Responsibilities

Every company is a product company, whether you're selling a physical product, a service, or even an idea. If you're offering something of value, you have a product. And let's face it, making decisions about that product can get complicated, especially when you have many stakeholders and fast-moving markets.

Jarod Greene
November 22, 2024
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Product-Field Alignment

The AI-Driven Future of Product-Field Alignment

In the AI-enabled future, the feedback loop between product and sales teams is more essential than ever before. Learn how to stay ahead.

Matt Darrow
November 19, 2024
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Product-Field Alignment

Translating Customer Feedback into Actionable Insights

Every SaaS company I know is re-tooling around new capabilities that aren't even months old. Without harmony in the sales/product relationship, your business risks falling behind. To gain or maintain an advantage in this climate, it is the responsibility of sales leaders to represent and amplify the voice of customers when helping rationalize roadmaps.

Trevor Jett
September 4, 2024
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Product-Field Alignment

How to Run a Cross-Functional Product Council

A system of product feedback will work as long as those capturing the feedback believe it is being used to drive decisions. It will, of course, not be the only thing that drives decisions. Jyoti Bansal describes the basis for product prioritization as four lists:

Chris Bruner
August 7, 2024
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Product-Field Alignment

The Product-Field Rosetta Stone

Modern technology organizations turn on the fulcrum of the partnership across product and field teams. Yet, in many organizations where product and engineering leaders are peas in a pod, that is not true of CROs and CPOs. But it can be, and I have now had the good fortune of seeing the magic that happens when it’s true. In organizations where this works well, three things stand out:

Chris Bruner
July 9, 2024
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Product-Field Alignment

The 3-Body Problem of Product-Field Alignment

While the challenges of sales and product alignment aren’t new, with the rise of GenAI, it is becoming more difficult to deliver against customer needs and expectations.

Jarod Greene
April 16, 2024
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Product-Field Alignment

The Cheat Code to Better Product Discovery

Figuring out exactly what people need before you build a feature or product for them is an essential part of product development. Teams that take the time to understand real user problems before attempting to solve them via can dramatically lower their product development risks.

Aaron Sun
December 5, 2023
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