How DocuSign's SMB teams can support 95% more deals with AI-powered technical co-pilots, not generic chatbots
Your fastest-growing segment still faces a fundamental bottleneck: technical sales coverage. Your "Genius Bar" Slack channel processes 500+ questions monthly from overwhelmed AEs, while 95% of SMB deals run without dedicated SE support.
The part that has ELT here excited... is having Ava join the live customer calls, with the Gong integration being able to continue to function essentially as an SE in our low velocity, lower revenue, average deal size opportunities.
— Leah McTiernan, GVP Presales, DocuSign
Purpose-built for high-stakes sales, not generic task automation. Ava thinks like your best SE and scales like your best technology.
Unlike generic LLMs, Ava runs on our Sales Reasoning Model—understanding deal context, buyer intent, and next steps with the precision your SMB velocity demands.
Plugs directly into your existing Salesforce, Gong, and Slack infrastructure. No consultants, no heavy configuration, no disruption to your current workflows.
Your data stays yours. Strict PII redaction, GDPR compliance, and SOC 2/ISO certifications. No customer data used for global model training.
Support unlimited deals with the same headcount. Ava joins calls, answers questions, and creates assets—scaling your expertise without scaling your costs.
Early results from your pilot program show the kind of efficiency gains that scale businesses
Strict RAG architecture, PII redaction at source, GDPR compliance, and granular access controls. Your InfoSec and Legal teams have already signed off—now it's time to scale.
Let's expand the impact across your entire SMB organization