Built to let
Hero be the star.
The Vivun brand has been intentionally simplified — Deep Purple and White anchoring the parent brand with clarity, while Hero takes center stage.
Two marks. A deliberate simplification. The Vivun logo palette has been refined to Deep Purple and White — so the parent brand speaks with authority, and Hero owns its space.
A purposeful refinement. The Vivun wordmark now lives in Deep Purple and White only. This restraint is intentional — it strengthens the parent brand's institutional presence and clears the stage for Hero to be the expressive, product-facing mark. Vivun is the foundation. Hero is what it became.
Primary — White on Deep Purple
Deep Purple on White
Deep Purple on Off-White
V. Social Mark — White on Deep Purple
Maintain clear space around the logo equal to the x-height of the lowercase "n" on all sides. Nothing — text, imagery, or other graphic elements — should enter this zone.
The dashed border marks the minimum keep-clear zone. Breathing room protects the logo's authority on every surface.
✓ Do
- Use Deep Purple or White versions only
- Maintain safe space on all sides
- Use V. mark when space is limited
- Ensure strong contrast on every background
- Keep the period — it's part of the mark
✕ Don't
- Apply the Pink colorway to the Vivun logo
- Rotate, stretch, or distort either mark
- Add drop shadows, outlines, or effects
- Crowd with competing visual elements
- Use the Vivun logo in Hero product contexts
Deep Purple is now the primary expression of the Vivun parent brand. Pink moves to a legacy role — honored, but no longer leading. Hero's Teal signals the product. Everything else supports.
The primary expression of the Vivun brand. Deep Purple is the structural anchor — institutional, credible, and unmistakably Vivun. It carries the corporate weight that gives Hero the credibility to do its job. Use it for the Vivun wordmark, corporate communications, navigation, and all parent-brand moments.
The signal color of the Hero product. Teal owns an open lane — Salesforce owns blue, Gong owns purple. Teal is unclaimed, and it stays that way. It carries the emotional register Hero needs: backed up, not overwhelmed. Used in CTAs, the Hero mark, product UI, and brand moments where Hero is the star.
Pink is being moved to the back of the bus. It served the Vivun brand well in an earlier chapter. Today it lives as a legacy accent — present in select moments for warmth and continuity, but no longer leading the brand. Do not use Pink on the Vivun wordmark, in hero sections, or as a primary brand signal.
A supporting cast of teals, blues, purples, and warm accents. They add depth to gradients, illustrations, and UI states. They must never overpower Deep Purple or Hero Teal.
On Pink: Vivun Pink was the primary brand color in the previous chapter of the brand. It remains available as a warm accent in gradients, illustrations, and select UI moments — but it no longer leads. It no longer appears on the wordmark. When making a color decision for Vivun-as-company, the answer is Deep Purple. For Hero-as-product, the answer is Teal.
Rounded, friendly, and clean. Three typefaces — each with a defined role. Never mixed arbitrarily.
Simple, functional, and clean-lined. Icons complement the brand — they never carry decorative weight. That job belongs to color and type.
Icon principles: 1.5px stroke, rounded caps and joins. Scale to 16 / 20 / 24px grids. Never filled. Deep Purple on light backgrounds; White or Teal on dark. Icons must be immediately recognizable at small sizes and carry no decorative weight.
Two names. Two distinct jobs. Knowing which brand to reach for — and when — is one of the most important decisions in every piece of communication we produce.
Ask: "Is this about the company or the product?" If it's about the company — legal, hiring, corporate identity — it's Vivun. If a seller or buyer is going to see it, use it, or remember it — it's Hero.
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