Thaw the Frozen Middle
Your top 20% don't need another tool. Your bottom 20% need more than software can give. But that massive middle—the 60% stuck between potential and performance? They just need the same unfair advantage your best reps already have: an expert in their ear, every call, every deal.
The Frozen Middle Problem
Most sales teams have a predictable distribution: top performers, the struggling middle, and those falling behind. Traditional tools only make the top faster—leaving 60% frozen in place.
Why the Middle Stays Frozen
The Efficiency Trap
You've invested in tools that promise to "save time"—auto-dialers, email sequences, CRM automation. But efficiency without effectiveness is just doing the wrong things faster.
The Knowledge Gap
Your top reps have something the middle doesn't: years of pattern recognition, intuition built from thousands of calls, and the confidence that comes from knowing exactly what to say.
The Support Bottleneck
Sales Engineers are stretched thin. Managers can't shadow every call. Your middle performers are left alone in the moments that matter most.
The Consistency Problem
Every rep interprets your messaging differently. Discovery calls vary wildly. The "best practices" you've documented? They live in a folder no one opens.
What If Every Rep Had a Top Performer in Their Ear?
Ava doesn't just automate tasks—she elevates performance. Real-time guidance before, during, and after every customer interaction. Powered by the brain of an expert B2B seller.
Before the Call: Warm Up
Reps walk into every conversation fully prepared—not with generic research, but with strategic intelligence. Stakeholder insights. Engagement history. Competitive landmines. Ava synthesizes it all.
- Account research pulled and prioritized
- Stakeholder motivations surfaced
- Talk tracks refined through roleplay
- Confidence built before the first "hello"
During the Call: Break the Ice
This is where the frozen middle starts to move. While your rep is in the conversation, Ava is in their ear—surfacing answers to technical questions, suggesting next steps, handling objections in real time.
- Live answer support for product questions
- Competitive positioning at the moment of objection
- Next-step recommendations as conversation unfolds
- The confidence of having an expert co-pilot
After the Call: Keep the Heat On
The deal doesn't end when the call does. Ava drafts follow-ups, tracks commitments, and surfaces risks before they derail progress. Your middle performers maintain momentum like your closers always have.
- Context-aware follow-up emails in seconds
- Open items tracked across every deal
- Coaching insights that actually stick
- Strategic assets generated on demand
Not Another Tool. An Actual Teammate.
AI sales tools do what you tell them. Ava does what needs to be done. Not a chatbot—a reasoning engine trained to think like the best B2B sellers.
Sales Reasoning Model
Ava is built on a reasoning engine trained to think like the best B2B sellers—understanding context, anticipating needs, and moving deals forward.
Multi-Modal Experience
Text when you need discretion. Voice when you need speed. Avatar when you need presence. Ava meets your reps where they work, how they work.
Out of the Box, Not Out of Budget
No six-month implementation. No consulting engagement. Ava shows up ready to work—delivering value in minutes, not months.
Full Workflow Coverage
Before. During. After. The only AI teammate that supports reps throughout the entire sales cycle—because deals move in moments.
Why Other Tools Leave the Middle Frozen
When the Ice Melts, Numbers Rise
Effectiveness isn't about working harder—it's about working smarter. When your middle performers get the same advantages as your top reps, participation rates surge.
The Math on Thawing the Middle
If 60% of your team is stuck at 70% of quota, you're not 30% short—you're leaving 18% of your total revenue frozen in place.
Move that middle just 10 points—from 70% to 80% attainment—and you've unlocked growth without a single new hire.
- 2-3x ROI in the form of hours reclaimed
- Higher conversion rates from first meeting to opportunity
- Increased quota attainment across the entire team
- Training and enablement that actually scales
How Teams Use Ava to Thaw the Middle
"I need my new reps productive faster."
Ava is available 24/7 with the nuanced context new reps need—on your process, products, and people. They get answers in the moment—reps "get it" in weeks, not quarters.
"My team's messaging is all over the place."
Ava learns from your experts and contextualizes that knowledge in real sales situations. Every rep communicates with accuracy, clarity, and confidence.
"We're stretched thin on SE support."
When technical questions arise, Ava delivers clear, accurate answers in the moment. Reps maintain credibility without waiting on experts who are already triple-booked.
"I can't coach every call."
Ava provides real-time guidance during calls and coaching insights after—continuous improvement without requiring your continuous attention.
"Won't this just be another tool my team ignores?"
Ava isn't another tab to toggle or dashboard to check. She shows up in the workflow—in the moments that matter. Before the call, she's prepping. During the call, she's supporting. After the call, she's following up. Your reps don't adopt Ava. They lean on her.
"We already have Gong/Salesforce/[Tool]."
Great—Ava works alongside them. Gong records and analyzes. Salesforce stores and reports. Ava acts—in real time, when it actually matters.
"AI gives generic answers our customers will see through."
General-purpose AI doesn't understand your sales motions. Ava is built on a Sales Reasoning Model trained on your specific context—with knowledge editing and governance controls.
"My team doesn't have time to learn another platform."
They don't have to. Ava delivers value in minutes with out-of-the-box Popular Prompts and Accelerators. No implementation project. No consulting engagement.
Ready to Raise Participation Rates?
Stop leaving 60% of your revenue potential frozen. See how Ava thaws the middle and unlocks growth without a single new hire.
See the Thaw in Action
Watch how Ava supports a real sales call—before, during, and after. No slides. No scripted demo. Just the AI teammate your middle performers have been waiting for.
Efficiency is table stakes. Effectiveness moves the middle.