This value case addresses CustomerCore's strategic initiative to transform sales enablement and knowledge management with Ava, their AI Sales Teammate. CustomerCore's goals are to centralize sales knowledge, automate manual documentation, and unlock instant capacity to drive AI-powered selling across Sales Engineering, Account Executives, and Customer Success.

The deal has been active since late 2024, with ongoing training, pilot expansion, and ROI validation. The current stage is a pilot/enablement phase, focused on value validation, integration, cost constraints, and preparing for broader rollout.

• Centralize and automate sales documentation and knowledge management
• Validate Ava's value and ROI before expanding investment
• Enable AI-driven selling and scale Ava usage across teams
• Streamline and automate RFP and after-call work
• Integrate with Google Drive, Salesforce, Gong, and Slack

• High per-user licensing costs may limit scalability; volume-based pricing or alternative models required
• Lack of native Google Drive integration creates manual overhead
• Training data quality and legacy data risk limiting Ava's effectiveness
• Scheduling constraints (quarter-end, team availability) may delay enablement
• Product gaps in RFP response depth, MEDDPICC customization, and opportunity-level reporting must be addressed