Vivun Brand Guidelines
Vivun · Brand Guidelines

How Vivun
looks and sounds.

Everything you need to represent Vivun correctly — whether you're writing a press release, building a co-branded campaign, or designing a partner integration.

02 · Color Palette

Precise by design. Click to copy any value.

Vivun's palette reflects the character of its work — deep and considered, with a single signal color that cuts through. Every color has a defined role.

Primary
content_copy
Vivun Ink#13153CPrimary brand color. Headings, UI, dark sections.
content_copy
Vivun Signal#2CCCCEAccent color. Active states, icons, CTAs on dark.
White#FFFFFFCard interiors, panel fills, reversed type.
Neutrals
Paper#F5F5F2Page background. The warm base.
Paper D#F4F5F5Alternating section backgrounds.
Paper DD#ECEDEFDeepest neutral surface.
Signal Tints
content_copy
Signal 100%#2CCCCEFull accent — buttons, active indicators.
Signal 22%rgba(44,204,206,.22)Badge borders, pill outlines.
Signal 10%rgba(44,204,206,.10)Card tints, callout fills, badge backgrounds.
info Hover any swatch and click to copy the color value to your clipboard.
03 · Typography

Libre Franklin. One typeface, total range.

Vivun uses a single typeface across all touchpoints: Libre Franklin. Its wide weight range — from 300 to 800 — gives the brand both the precision of a technical document and the punch of a bold claim.

The typeface
Libre
Franklin

An open-source grotesque designed for clarity at scale. Its geometric structure and clean terminals give Vivun's communications a sharp, considered character — intelligent without being cold.

Get on Google Fonts
In context
AI that acts like an expert.
Because it reasons like one.

Vivun encodes expert mental models into formal world models — giving AI agents the structured reasoning foundation that language models alone cannot provide.

Type Weights in Use
Aa
800
Display statements only
Aa
700
Headings & labels
Aa
600
Hero headlines
Aa
400
All body copy
Aa
300
Muted headline half
Type Hierarchy in Practice
//Vivun · Expert AI Agents
AI that reasons from structure.
Not guesses from language.

Vivun encodes expert mental models into formal world models — giving AI agents the structured reasoning foundation that language models alone can't provide.

04 · Brand Story

AI that reasons.
Not just responds.

Most AI systems generate language. Vivun builds agents that generate reasoning — grounded in the structured mental models of domain experts, not guesswork from unstructured text.

01
Structured

Vivun's agents don't improvise. They reason from explicit world models — formal ontologies, knowledge graphs, defined constraints, and proven decision paths. Structure is what separates reliable reasoning from fluent guessing.

02
Expert-grade

We build agents by first extracting how human experts actually think — not what they know, but how they decide. That mental model becomes the foundation every agent reasons from. The result is AI that acts with discipline, not just confidence.

03
Durable

Vivun agents have memory. Every conclusion traces to explicit structure. Reasoning persists beyond a single conversation. In high-stakes environments — finance, music, sales — that's the difference between novelty and transformation.

"Fluency is not understanding. Reasoning is."

Who We Are

A company that builds
reasoning, not responses.

Vivun is an AI company with a specific method: extract the mental model of a domain expert, encode it structurally, and build an agent that reasons from it. We've done it across three industries. The method doesn't change.

Method
We codify expert thinking

We don't prompt-engineer our way to accuracy. We extract how domain experts actually think — then encode that structure into a formal world model. The agent reasons from the model, not from language alone.

Proven
Three industries. One method.

In music, we modeled the reasoning behind a platinum album. In finance, we encoded the operating principles of a world-class hedge fund. In sales, we built Hero — an AI teammate that helps teams win the moments that decide deals.

Belief
AI should reason like an expert

95% of AI pilots fail to deliver ROI. Not because the models aren't powerful — but because they lack the structured world model an expert operates from. Vivun closes that gap. We give AI the foundation to reason, not just respond.

Character
Precise, not promotional

We name things. We define terms. We make logic visible. Vivun doesn't speak in superlatives or hide behind jargon — we state what we build, show how it works, and let the reasoning speak for itself.