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Ava for Docusign - Hero

Docusign's SMB Deals Are Flying Solo.

Meet Ava. She analyzed the Docusign + Vivun deal.
She understood Docusign's pain, connected it to outcomes, and shaped this entire page around what your team actually cares about. You're not reading a pitch.
This page has a higher IQ than most sales decks. Ava's operating at this level across every deal, every call, every time.

Ava AI Sales Teammate
90%
of Users Would Recommend Ava
87%
Rate Ava a Competent Teammate
57%
Report Ava Saves Them 3+ Hrs/Week

Trusted by the World's Most Advanced Sales Teams

G2 5.0 Rating
High Velocity AI Sales Agent for B2B
DocuSign ABM - The Coverage Gap
What Ava Heard
Your AEs Are Desperate for Support

Every SMB Deal Is Flying Solo

Through this deal, Ava was riding shot-gun and heard about Docusign's SMB challenges firsthand. Now she's ready to jump in—coaching AEs before calls, answering questions live, and automating follow-ups all the way to high-velocity wins.

Your velocity motion is working. Pipeline is healthy. Growth targets are aggressive.

  • Most SMB deals lack SE coverage
  • 500+ questions monthly
  • AEs handle technical Q&A solo
  • Follow-ups for instant answers

AEs juggling 6 tools:

Slack
Gemini
Gong
Drive
Notebook
ACE
Transform
Ava AI Teammate
Ava for DocuSign SMB

100% of Your SMB Deals
Just Got an SE.

No more unanswered questions. No more follow-up calls for simple technical answers. Ava joins live, coaches in real-time, and handles the technical questions your SEs can't scale to cover.

🎧

95% Coverage Gap—Closed

Every SMB call gets SE-level support, even in your highest-velocity deals

25% Faster Sales Cycles

Win rates up 15%, cycles shortened 25%—real outcomes from your pilot

💬

Instant Technical Answers

Technical questions answered instantly—no more SE bottleneck or waiting

MEDDIC at Scale

MEDDIC/SPICED enforcement on every call, every deal, every time

What It's Actually Like to Work With Ava
Real Sales Situations
See the difference in action

What It's Actually Like
to Work With Ava

Click each card to see how your daily work changes when Ava is on the call with you.

The Technical Question

"How does your API handle rate limiting for enterprise integrations?"

You're mid-demo when the technical buyer asks a detailed architecture question.

Without Ava

Without Ava

Caught Off Guard

Momentum Lost
Click to see what happens
What Actually Happens
  • "Great question—let me follow up with our technical team and get back to you."
  • Demo momentum stops cold
  • Follow-up call now required
  • Customer questions your expertise
Deal stalls. Customer has to wait.
With Ava

With Ava on the Call

Real-Time Support

Instantly Answered
Click to see what happens
What Actually Happens
  • Ava surfaces the answer in real-time
  • Coaches you through the technical response
  • You answer confidently on the spot
  • Demo continues without interruption
Deal moves forward. Customer impressed.

The Objection

"Your competitor offers this feature out of the box."

The buyer challenges you with a competitive comparison you weren't expecting.

Without Ava

Without Ava

Scrambling for Response

Caught Off Guard
Click to see what happens
What Actually Happens
  • You're caught unprepared
  • You know there's a good counter but can't recall details
  • Generic response falls flat
  • Customer's confidence in you drops
Objection lingers. Competitor gains ground.
With Ava

With Ava on the Call

Strategic Response

Smooth Pivot
Click to see what happens
What Actually Happens
  • Ava jumps in with your differentiation talking points
  • Suggests a specific demo flow to address concern
  • You pivot smoothly with confidence
  • Customer nods in understanding
Objection handled. You're back in control.

The Follow-Up

Call ends. Now you need to send: meeting summary, stakeholder map, next steps, and technical docs.

Without Ava

Without Ava

Manual Grind

2 Hours of Work
Click to see what happens
What Actually Happens
  • 2 hours of manual documentation work
  • Follow-up goes out tomorrow (at best)
  • Generic template needs heavy customization
  • Critical details already fading from memory
Momentum lost. Customer moves on.
With Ava

With Ava on the Call

Instant Execution

Done Immediately
Click to see what happens
What Actually Happens
  • Done before you close the Zoom window
  • Sent while call is still fresh in customer's mind
  • Professional, personalized, and complete
  • All next steps clearly mapped out
Professional. Fast. Deal stays hot.

The Methodology Miss

You're 20 minutes into discovery. Great conversation. Customer is engaged.

Without Ava

Without Ava

Flying Blind

Critical Gaps
Click to see what happens
What Actually Happens
  • You wrap the call feeling good about the conversation
  • Later realize: never identified Economic Buyer
  • Missed Decision Criteria entirely
  • Now you're flying blind on this deal
Forecast at risk. Manager unhappy.
With Ava

With Ava on the Call

Real-Time Coaching

Full Coverage
Click to see what happens
What Actually Happens
  • 15 minutes in, Ava flags: "Economic Buyer not yet identified"
  • You adjust mid-call and ask the right questions
  • You get the name and contact info
  • Call ends with full MEDDIC coverage
Forecast stays clean. Deal on track.
Ava Methodology Section - SPICED to MEDDIC

Methodology Transition

Automate the Transition from SPICED to MEDDIC

In high-velocity motion, reps juggling multiple deals need real-time methodology guidance—not another checklist to remember.

The Methodology Challenge

Your reps are moving fast, learning new frameworks:

  • Transitioning from SPICED to MEDDIC mid-flight
  • Multiple deals simultaneously—each needing qualification rigor
  • New criteria to remember (Metrics, Economic Buyer, Decision Criteria, etc.)
  • Internal slack channel flooded with 500+ methodology questions monthly
  • Post-call reviews catch gaps too late to fix them
  • High-velocity motion means qualification steps get missed

The result? Inconsistent execution. Deals that should qualify don't. Economic Buyers aren't identified. Decision Criteria go undocumented. Compliance becomes a hope, not a guarantee.

Ava as Your Methodology Co-Pilot

Ava enforces methodology in real-time—on the call:

🔍

During Discovery:

  • Prompts for MEDDIC criteria as conversation unfolds
  • Flags gaps live: missing Economic Buyer? No quantified Metrics? Champion unclear?
  • Coaches through qualification questions naturally
  • Answers methodology-specific questions (SPICED vs. MEDDIC) in the moment
🔑

During Solution:

  • Ensures you've captured Decision Criteria and Decision Process
  • Validates Identified Pain is documented and quantified
  • Surfaces Champion indicators in real-time
  • Guides next steps aligned to MEDDIC framework

Post-Call (Automated):

  • Documents what methodology criteria were met
  • Flags what still needs validation
  • Surfaces prescribed next steps per MEDDIC
  • Creates qualification summaries automatically
Ava AI Sales Agent

The result? Compliance isn't manual—it's automatic.

Reps focus on selling. Ava ensures nothing falls through the cracks.
Coder Case Study Snippet
Customer Story

How Coder Automates 200-Day Sales Cycles

Cloud development platform captures 100% of deal context with zero manual forecasting work

100-200
Day sales cycles automated into win reviews
Zero
Manual work for forecasting prep
100%
Deal context captured and reusable
Solution Overview

The Challenge & Approach

Transforming complex enterprise sales with intelligent automation

Coder provides secure, self-hosted, AI-powered cloud development environments for large enterprises. With intensely competitive sales cycles and highly consultative buyer expectations, the team deployed Ava as a force multiplier to convert deep customer context into reusable deal intelligence.

  • Automated win reviews from complex sales cycles
  • Enhanced forecasting efficiency focusing on blockers
  • Accelerated onboarding with AI-powered context transfer
  • Amplified seller capabilities with strategic consultative approach
Ava: Your AI Sales Teammate
Not another dashboard to check

Ava: Your AI Sales Teammate Who Shows Up on Every Call

Purpose-built for SMB sales teams that need a technical co-pilot in the room—not another dashboard to check.

"A teammate who makes every rep feel like they have backup"

Ava joins calls as your technical co-pilot, eliminating "let me get back to you" moments and giving every rep the confidence of having expert support in the room.

Before the Call

Before the Call - Meeting Prep Interface

Ava automatically generates prep briefs with account intel, stakeholder info, and talking points

Auto-generated meeting prep

Account intelligence, stakeholder info, and talking points prepared automatically before every call.

Discovery briefs in seconds

No manual research. Industry trends, competitive landscape, and company insights ready to go.

Solution docs without Drive hunting

Case studies, ROI templates, and battle cards surfaced instantly—no more searching through folders.

On the Call (Where It Matters Most)

On the Call - Live Technical Support

Ava actively listens and provides real-time technical answers and coaching during the conversation

Ava joins as technical co-pilot

Real presence on the call, actively listening to questions and ready to support you in the moment.

Answers complex questions

Real-time technical answers delivered instantly. No more "let me get back to you" moments that kill momentum.

Real-time coaching on objections

Positioning guidance and objection handling prompts delivered in real-time as the conversation unfolds.

After the Call

After the Call - Automated Follow-ups

Personalized follow-ups, stakeholder mapping, and CRM updates handled automatically

Automated follow-up

Personalized emails drafted, action items distributed, and relevant resources attached—no manual work required.

Stakeholder maps

Org charts built automatically, influence patterns identified, and champion signals detected.

Next steps logged automatically

CRM updated, timeline captured, and deal momentum tracked without lifting a finger.

"Your best knowledge on every call, even when you're not"

SE bandwidth freed for strategic work while Ava handles routine technical questions and extends your expertise across every deal.

Your Genius Bar Gets Smarter

Ava plugs into Slack

Answers 70% of routine questions instantly—product specs, pricing details, and integration capabilities.

Escalates smartly

Smart routing with full context preserved. No more interrupt-driven days chasing down half-baked questions.

Learns continuously

Improves answers over time, captures tribal knowledge, and makes new SE onboarding dramatically faster.

Ava Joins Calls to Extend SE Expertise

Represents technical knowledge

Attends calls on SE's behalf, handles technical Q&A, and maintains your team's credibility.

Coaches AEs

Provides technical guidance and architecture discussion support without requiring SE presence.

Captures product gaps

Technical feedback, feature requests, and competitive intelligence surfaced automatically from every call.

Your SEs Get Their Time Back

No more repetitive Q&A

70% reduction in Slack interruptions for routine technical questions

Focus on strategic deals

High-value deals get full SE attention while Ava handles the rest

Expertise scales

One SE's knowledge deployed across 20+ calls simultaneously

"A teammate that augments your team—not surveillance"

Revenue scales without adding headcount. Get visibility into what's really happening in your pipeline while maintaining team trust.

Scale Without Adding Headcount

Support more opportunities

3x pipeline coverage without hiring. Every opportunity gets the attention it deserves.

Every rep has technical teammate

No SE bottlenecks. Consistent technical credibility across every customer interaction.

Consistent execution

Best practices enforced automatically. Playbooks followed on every single call.

Win rates improve

Better discovery, real-time objection handling, and technical support drive more wins.

Visibility You've Never Had

Captures what's happening

Beyond recordings—structured insights and patterns across your entire pipeline.

Product gaps surface

Competitive threats and feature requests automatically tied to revenue impact.

Deal patterns emerge

What messaging works, when competitors appear, and where deals stall—all visible.

Forecasting improvement

Deal health scoring and buying signals tracked automatically for accurate predictions.

AI Sales SMB Team Co-Pilot CTA

Your SMB Team Doesn't Have to Fly Solo Anymore

See how Ava joins every call as a technical co-pilot—answering questions in real-time, coaching your reps to stronger closes, scaling your expertise without adding headcount, and ensuring every deal follows your methodology.

Connect with Kevin Abrahamson
Kevin Abrahamson Your Docusign Representative
Enterprise-Grade Security SOC 2 Certified GDPR Compliant