The Definitive Guide to Presales Metrics

To succeed in today’s B2B industry, leading sales organizations are using data to their advantage. The Presales data set remains the most often overlooked, yet yields the deepest insights, telling the story of what it takes to win business.

While Sales account executives open doors and negotiate deals, it is the Presales Team who is tasked with driving the technical win — getting prospects to confirm that your technology is needed and the preferred solution over all competitors.

This guide is for Presales and Sales leaders who want to understand how presales metrics can give them a competitive advantage. Inside, you will find the 12 most important Presales metrics accompanied by illustrations, definitions, and how they can be used to drive change within your organization.