Your 8 Reps Are Stuck Waiting for Answers
Selling compliance software with 100+ integrations means constant technical questions. Your team can't keep up. Prospects move on.
5 Ways Slow Answers Kill Your Deals
This isn't theory. This is what happens when your reps can't get quick help.
Integration Questions Kill Deals
Every prospect has different systems. Your reps can't know how Certa connects to everything. But prospects want answers now.
"Does Certa work with our SAP Ariba setup? What about Coupa?" — Prospect on discovery call. Rep has no clue.
Too Few Technical Experts = Stuck Deals
Your technical experts are swamped. They can't join every call or write docs for every deal. Your 8 reps are waiting.
Rep needs help. Waits 3 days. Prospect talks to your competitor who responded same day. You lose.
New Reps Take Forever to Learn
New hires take 6+ months to learn Certa's platform. They can't answer basic compliance questions. They lean on others.
New rep: "How does Certa handle ESG for Tier 2 suppliers?" Has to ask someone else. Looks unprepared.
Sales and Delivery Don't Talk
Sales makes promises. Delivery finds out later those promises don't work. Implementation blows up. Customer is angry.
"Wait, we sold API limits we don't support?" — Your delivery team, 3 weeks after the deal closes.
Custom Docs Take Too Long
Big prospects want custom solution docs. Your team spends a full day writing one. Deal takes 60 days to close. Or doesn't close at all.
Spend 6 hours on a 20-page doc. Deal stalls. Half that work was wasted.
How Ava Fixes This
Ava is your AI teammate. She knows your product, your integrations, and your deals. She works alongside your team 24/7.
Instant Integration Answers
Prospect asks about SAP Ariba? Ava tells your rep exactly how it works. On the call. No waiting.
✓ Answer every question instantly
Every Rep Gets Expert Knowledge
Ava gives all 8 reps the same knowledge your best expert has. New hires ramp in weeks, not months.
✓ 10x your team capacity
Auto-Create Solution Docs
After a discovery call, Ava writes a custom solution doc showing how Certa fits. Takes 30 seconds instead of 6 hours.
✓ Save 95% of doc time
Connect Sales and Delivery
Ava tracks what was promised. Delivery sees exactly what the customer expects. No surprises after the deal closes.
✓ Perfect handoffs every time
Compliance Smarts On Tap
Prospect asks about CSRD? Ava explains it, shows how Certa handles it, and gives you the right words. Every rep sounds like an expert.
✓ Win compliance-driven deals
Live Call Support
Ava listens to calls. She flags tough questions and feeds your rep answers. They never stumble. Never say "I'll get back to you."
✓ Own every sales call
How Did We Know All This About Certa?
Simple. Ava did the research, found your pain points, and wrote this entire pitch.
This is what your reps get every day:
- Rep on call with prospect. Prospect mentions SAP Ariba integration.
- Ava instantly provides connection details, data flows, and customer examples.
- Rep confidently explains how it works. No "I'll get back to you."
- After call, Ava auto-generates a custom solution doc in 30 seconds.
- Delivery team sees exactly what was promised. Perfect handoff.
What Changes With Ava
If Ava Can Sell Herself, She Can Sell Certa
You just read a pitch Ava created from scratch. She researched your company, found your challenges, and wrote solutions. Now imagine her doing this for every deal your 8 reps are working.