February 8, 2021
Vivun in a Class By Itself: 2021 Enterprise SalesTech Landscape
Creating a new software category isn’t easy. You have to convince people that your new category is justified, and that it matters. When Vivun started out to create the world’s...
January 15, 2021
A Seat at the Table – A Case for Pre-sales Leadership
Perhaps you can relate to a situation from your past. You are eight years old and attending a large family holiday dinner. It is time to eat, and as the...
December 1, 2020
The Future of Presales – According to the VP of Worldwide Presales at Snowflake
Snowflake just experienced the single most successful software IPO of all time, so it’s fair to say that they know a little about growth and scale. So does their VP...
November 16, 2020
Stop Showing Your Favorite Feature: Why Modern Presales Teams are Focused on Business Outcomes
Hosting the Vivun podcast Presales Heroes for the last several months, I’ve noticed some recurring themes with respect to what Presales leaders are thinking about when coaching and mentoring their...
October 13, 2020
Vivun’s Series A led by Accel: The Future of Presales
I’m thrilled to announce Vivun’s $18 million Series A fundraise led by Accel with participation from existing investors Unusual Ventures and Firebolt Ventures. Co-founding Vivun with John Bruce, Dominique Darrow,...
September 18, 2020
Product Intelligence: Rely on Presales, Not Customer Bribes
Billion-dollar companies live and die by their ability to guide and shape their product, and you’d think that they would have highly sophisticated market research and data mining tools in...
April 5, 2020
Product or Sales Company – Why Choose?
According to conventional wisdom, there are two kinds of companies: sales companies and product companies. Sales companies bring in revenue the old-fashioned way, with salespeople. The products tend to be...
March 15, 2020
Why Convention is Killing Your Product
If software as a service is the promise of continuous delivery and innovation, why does it seem as if your product keeps holding back your sales? Conventional wisdom and product...