Calculate the lifetime value to customer acquisition cost ratio and optimize your unit economics for profitable growth
See how small changes in churn rate dramatically impact your LTV. This is often your highest-leverage optimization opportunity.
Key Insight: Reducing churn from 3% to 2% increases LTV by 50% ($12,500 → $18,750). Small churn improvements = massive LTV gains!
Model different strategies to reach your target ratio. Which lever should you pull first?
Reducing churn to 2% gives you the best ratio (7.5:1). Focus on customer success and product improvements before optimizing CAC. Small retention improvements = massive value gains!