Calculate how long it takes to recover your customer acquisition costs and optimize your unit economics
See exactly when you break even on each customer acquisition
Compare payback periods across different customer segments to identify your most efficient channels
Insight: SMB customers have the fastest payback at 8.0 months, making them the most efficient segment for cash flow.
Calculate how much runway you need to support your growth plan
To acquire 20 customers, you'll need $100,000 in cash before breaking even. Make sure you have sufficient runway or consider focusing on faster-payback segments.