The CRO’s Secret Weapon

Uncategorized Anyone who thinks sales is all about golfing and glad-handing should see the to-do list of a new CRO at a B2B software company. A three-martini lunch it isn’t.  A headache is more like it. A newly minted CRO needs to...
by Feb 2, 2020

What is Presales?

Featured Presales is the most important enterprise department you’ve never heard of. To further complicate matters, presales professionals go by a variety of titles, without broad based standardization: Presales engineer Sales...
by Dec 2, 2019

Show Me Your Technical Funnel

Expertise Every business wants to be more predictable when it comes to bookings and revenue.  So why do so many companies consistently miss their forecast? It’s because they’re overlooking their most insightful data. Sales...
by Apr 11, 2019