AI Win Reviews
Stop letting winning strategies disappear after deals close. Ava automatically generates comprehensive AI win reviews that capture what worked, why you won, and how to replicate success—transforming complex sales cycles into knowledge assets that fuel growth.
Win reviews created instantly after deals close, zero manual work
Real customer language, not generic summaries
Feed marketing, train new reps, inform sales strategy
Engineering software company automates win reviews from 100-200 day sales cycles
"One of the challenges for us prior to Ava was how do we take all of this rich context and specific language that describes how our customers operate, and capture it so we can engage in processes that feel more like strategic consultative advisories versus product selling."
VP of Revenue, Coder
"It was super important to lay out a vision that this was not about creating robotic sellers… This was about amplifying the incredible capabilities of the high-quality people we've brought into Coder."
VP of Revenue, Coder
With Ava capturing and analyzing every customer interaction, Coder now generates automated win reviews immediately after deals close—distilling months-long sales cycles into concise artifacts that document use cases, technical wins, and business outcomes, backed by actual customer quotes.
Your team just closed a complex enterprise deal after six months of discovery, demos, technical evaluations, and executive alignment. But what made you win? Which messaging resonated? What objections mattered most? Unless someone manually documents it, that institutional knowledge disappears—and your team starts the next deal from scratch.
Reps are too busy closing the next deal to write comprehensive win reviews. When they do, documentation is incomplete, subjective, and lacks the customer's actual language—making it unusable for training or marketing.
Your best sellers know what works—which use cases resonate, which objections kill deals, which stakeholders matter most. But when they leave or move to new accounts, that knowledge walks out the door.
Marketing needs real customer outcomes, specific use cases, and authentic quotes to create compelling content. But chasing down reps for win details weeks after close produces generic, unusable summaries.
Companies lose 80% of deal intelligence within 30 days of close because win reviews never get written or documented properly. Ava generates AI win reviews automatically—capturing what worked, why you won, and how to replicate success immediately after every deal, with zero manual effort.
Ava has participated in every conversation throughout your sales cycle—capturing customer language, pain points, objections, and decision criteria. When deals close, she automatically distills months of context into comprehensive win reviews, complete with customer quotes and actionable intelligence.
The moment a deal closes, Ava generates a complete win review—no manual work required. She synthesizes every conversation, email, and meeting into a structured document that captures the entire journey from first contact to signed contract.
This automatic generation ensures every win gets documented with the same depth and consistency, regardless of rep workload or memory accuracy.
Ava doesn't summarize in generic terms—she pulls direct customer quotes that reveal what actually resonated. Real pain points in their words. Specific value drivers they mentioned. Exact objections they raised and how they were addressed.
These authentic quotes make win reviews immediately usable for marketing content, case studies, and sales enablement—no follow-up interviews needed.
Ava documents both the technical evaluation (integration requirements, security concerns, performance criteria) and the business outcomes (ROI justification, stakeholder consensus, competitive differentiation)—giving you the complete picture of why you won.
This dual perspective makes win reviews valuable for both technical teams who need product insights and go-to-market teams who need positioning intelligence.
Marketing uses win reviews to create case studies and segment-specific messaging. Sales uses them to train new reps on proven approaches. Product uses them to understand which features drive decisions. Leadership uses them to identify patterns and scale what works.
One win review—automatically generated—becomes a knowledge asset that improves performance across your entire go-to-market organization.
Ava's win reviews aren't generic summaries—they're comprehensive intelligence packages that document every dimension of why you won, using the customer's actual language.
What problem were they solving, and why did it matter to their business—in their words.
Specific challenges that drove urgency and made status quo unacceptable.
Who was involved, what each person cared about, and who championed internally.
Who else was evaluated, how you differentiated, and what made you win the comparison.
Real concerns that were raised and how they were successfully addressed.
Integration needs, security criteria, and technical wins that advanced the deal.
ROI justification, expected outcomes, and value metrics that closed the deal.
What you did right—positioning, timing, relationship building—that made the difference.
Insights and patterns that can be applied to similar opportunities going forward.
Transform every closed deal into a reusable knowledge asset. Ava automatically generates comprehensive AI win reviews—complete with customer quotes, technical insights, and strategic intelligence—ensuring your winning strategies scale across the entire organization.
Powered by Vivun's Sales Reasoning Model
Automatic generation | Customer quote-backed | Instantly reusable