Sales Enablement for Product Launches
AI is compressing sales cycles from months to weeks. Product launches that once took quarters now happen overnight. Your enablement can't rely on training decks and hope anymore—you need an AI teammate that scales product knowledge instantly across every rep, in every conversation.
Zero ramp time from launch to first customer conversation
Product changes flow directly to reps during live calls
Every rep delivers expert-level positioning from day one
The old playbook is broken. By the time you finish building training materials, recording videos, and scheduling enablement sessions, your product has already evolved. AI is redesigning how fast companies go to market—and enablement needs to catch up.
It takes 4-6 weeks to train reps on new products. During that gap, deals slip, messaging fractures, and your launch momentum dies before it starts.
Every rep interprets positioning differently. Some get it right, most don't. Without real-time guidance, your carefully crafted launch narrative gets lost in translation.
By the time enablement materials are ready, product specs have changed. Reps are stuck referencing outdated decks while competitors move faster with AI-powered knowledge.
Companies spend 65% of launch cycles on enablement prep, yet 70% of reps still feel unprepared for customer conversations. Ava eliminates that gap by making product expertise instantly available before, during, and after every call—no training sessions required.
Ava isn't another LMS or content library. She's an AI Sales Teammate powered by a Sales Reasoning Model that understands your product deeply and delivers expert guidance to every rep in real time—transforming enablement from a pre-launch bottleneck into a continuous competitive advantage.
Instead of scheduling training sessions for hundreds of reps, you train Ava once on your new product. She learns positioning, use cases, competitive differentiators, objection handling, and technical details—then instantly becomes available to support every seller across your organization.
No more waiting for enablement windows. No more inconsistent knowledge transfer. Launch day is day one of expert-level selling.
Ava doesn't just help reps prepare—she sits in calls with them, answering product questions on the spot, surfacing competitive positioning when objections arise, and suggesting next-best messaging based on what she hears.
Your launch messaging stays consistent because Ava delivers it the same way to every customer, every time, with zero drift or improvisation.
When your product evolves mid-launch—new features, updated pricing, revised positioning—Ava learns it immediately and reflects those changes in the next customer conversation. No waiting for enablement refreshes or hoping reps check Slack.
Knowledge editing and governance features let you update Ava's product expertise in real time, ensuring reps always have the latest, most accurate information.
Every rep—whether they're a 10-year veteran or a new hire—delivers the same expert-level product narrative because they're all working with the same AI teammate who's been trained by your best sellers and product experts.
Ava ensures consistent messaging, accurate technical responses, and on-brand positioning across every customer touchpoint, every time.
From pre-launch prep to post-launch optimization, Ava supports the full lifecycle of product enablement—giving reps the knowledge, materials, and confidence they need to sell effectively from day one.
Train Ava on product specs, positioning, and competitive landscape before launch. She becomes your product expert on-demand, answering rep questions 24/7 without consuming PM or enablement time.
During customer conversations, Ava surfaces product details, handles technical objections, and suggests positioning angles in real time—so reps never stumble through product explanations.
Ava creates customized one-pagers, comparison sheets, ROI calculators, and demo scripts tailored to specific accounts—eliminating the bottleneck of waiting for marketing to produce assets.
Reps practice product demos and objection handling with Ava before customer calls, building confidence and refining messaging without requiring SE or manager time.
When prospects compare your new product to competitors, Ava instantly provides battle cards, differentiation points, and proof points—ensuring reps confidently handle competitive conversations.
Ava identifies which messaging resonates, which objections are most common, and where reps need additional support—giving product and enablement teams real-time feedback to refine the launch.
Stop waiting weeks for enablement. Stop hoping reps remember training. Give every seller an AI teammate who knows your product inside-out and delivers expert guidance in every conversation—from launch day forward.
Powered by Vivun's Sales Reasoning Model
Instant product expertise | Real-time guidance | Zero ramp time