Ava doesn't just record what happens or serve up playbooks—she's an active strategic partner who knows your deals, understands your products, and guides you through the uncertainty of complex B2B sales with intelligent recommendations that drive wins.
Active guide, not passive recorder
Knows your deals, products, and sales process
Clear guidance through complex situations
Recording calls and displaying playbooks doesn't help reps navigate the messy reality of complex deals. Reps need a partner who understands the nuances, anticipates what's needed, and actively guides them toward the win—not just documentation of what already happened.
Ava brings deep knowledge of your business, active participation in your deals, and strategic guidance through the ambiguity that characterizes complex B2B sales.
Ava synthesizes information from your CRM, call recordings, emails, and notes—building complete understanding of every opportunity. She knows who you've talked to, what they care about, what's been promised, and where the deal stands.
This isn't just data storage—Ava interprets context, recognizes patterns, and understands what information matters for moving this specific deal forward right now.
Ava is trained on your product documentation, capabilities, use cases, and technical specifications. She knows what you can and can't deliver, which features solve which problems, and how to position solutions for different buyer needs.
When prospects ask technical questions or raise concerns about fit, Ava provides accurate, contextual answers that maintain credibility and keep deals on track.
Complex B2B deals are full of uncertainty—unclear buyer priorities, shifting stakeholders, competitive threats, budget concerns. Ava doesn't just document this ambiguity, she helps you navigate it.
She recommends specific actions: "Reach out to the CFO about budget timeline," "Address the integration concern before the technical review," "Surface this case study to strengthen the champion's position." Strategic guidance, not just information.
Ava understands your sales methodology—whether it's MEDDIC, Sandler, Challenger, or your own custom process. She applies proven frameworks to assess deal health, identify gaps, and recommend strategic moves.
Think of Ava as a sales leader who's always available to strategize—helping you map stakeholders, plan multi-threading approaches, and anticipate objections before they surface.
Ava doesn't wait for you to ask—she surfaces insights and suggestions proactively based on deal triggers. When a stakeholder changes, a competitor appears, or a close date approaches, Ava alerts you and recommends action.
She anticipates what you'll need next: preparing materials for upcoming meetings, identifying risks before they become blockers, suggesting conversations that need to happen to keep momentum.
Ava remembers everything about your deals—not just what was said, but what it means. She recalls commitments made, concerns raised, preferences expressed, and priorities identified across every interaction.
This layered memory ensures continuity. You never walk into a call unprepared. Ava reminds you of context, surfaces relevant history, and ensures you're always aligned with where the deal actually is—not where you think it is.
See how Ava navigates the ambiguous, complex situations that define real B2B sales—actively guiding you toward the win.
Ava analyzes recent engagement patterns, identifies the likely cause (budget freeze mentioned in CFO email), recommends reaching out to the economic buyer with a revised timeline proposal, and drafts the outreach message positioning your solution as critical for Q4 priorities.
Ava immediately surfaces competitive intelligence, suggests questions to uncover their evaluation criteria, recommends positioning your unique differentiators based on this buyer's stated priorities, and identifies customer references who switched from that competitor to you.
Ava maps the decision-making structure, identifies the real power player based on conversation patterns, recommends a multi-threading strategy to address each stakeholder's concerns individually, and suggests creating role-specific value propositions that build coalition support.
Ava pulls technical documentation showing integration paths, identifies similar customers who successfully integrated, recommends scheduling a technical deep-dive with your solutions architect, and drafts an email addressing the specific concerns with proof points and implementation timeline.
Ava recognizes this isn't really about price—it's about perceived value. She recommends reframing the conversation around ROI, generates a business case showing payback period based on this customer's specific metrics, and suggests offering phased implementation to reduce initial investment while maintaining deal value.
Ava identifies the real blocker (procurement process not started), recommends creating urgency by highlighting competitive risk and market timing, suggests a champion enablement strategy with executive-level materials, and proposes a specific action plan with dates to restart momentum.
Stop using passive tools that just record and report. Start collaborating with an AI that understands your business, guides you through ambiguity, and actively helps you win complex deals.
Strategic partnership powered by Sales Reasoning Model
Deal intelligence | Product knowledge | Active guidance