AI Competitive Analysis - Vivun

Win Every Competitive Deal with AI-Powered Intelligence

Ava delivers real-time competitive analysis and instantly generates dynamic battle cards—giving your reps the intelligence they need to differentiate, position strategically, and win against any competitor during live sales conversations.

Real-Time Intel

Instant competitive insights during live calls

Dynamic Battle Cards

AI-generated positioning for every competitor

Strategic Positioning

Win stories and differentiation that actually works

Outdated Battle Cards Cost You Deals

Competitors evolve faster than your enablement team can update static PDFs. By the time reps find the battle card, the information is stale, the positioning is wrong, and the prospect has already moved on to evaluating the competition.

Static & Stale

Battle cards are PDFs buried in repositories—outdated the moment they're published and impossible to find when you need them.

Too Slow to Help

When competitors come up during calls, reps scramble to search Slack or email—wasting precious minutes while prospects wait.

Generic Positioning

One-size-fits-all battle cards don't account for deal context, buyer priorities, or the specific competitive scenario at hand.

The Competitive Intelligence Gap

65% of reps say they lack the competitive intelligence needed to differentiate effectively. Ava closes that gap—delivering current, contextual, actionable competitive insights exactly when they matter.

How Ava Powers AI Competitive Analysis

Ava doesn't just store battle cards—she actively analyzes competitors, generates dynamic intelligence, and delivers strategic positioning tailored to each deal in real-time.

Surface Competitive Intel During Live Calls

The moment a competitor is mentioned, Ava instantly provides relevant intelligence—what they offer, where they're strong, where they're weak, and how to differentiate against them.

No searching, no delays, no fumbling. Reps get the exact information they need to confidently address competitive concerns while the prospect is still engaged.

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[Battle Card Visual]

Generate AI Battle Cards Automatically

Ava creates dynamic, up-to-date battle cards for every competitor—analyzing their latest positioning, pricing changes, feature updates, and market messaging automatically.

Unlike static PDFs, Ava's battle cards evolve as competitors change. Your reps always have current intelligence without waiting for enablement to publish updates.

Leverage Win Stories and Proven Differentiation

Ava surfaces win stories from deals where you've beaten specific competitors—showing reps exactly what messaging, positioning, and proof points actually work in competitive situations.

Learn from your best wins and replicate success across the team. Every rep can sell like they've beaten that competitor dozens of times before.

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Strategic Competitive Positioning

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Tailor Positioning to Deal Context

Ava doesn't just tell you what competitors do—she helps you position strategically based on the specific deal. If the buyer cares about security, she emphasizes your security advantages. If it's about ROI, she builds the value case.

Context-aware competitive intelligence that adapts to buyer priorities ensures your differentiation resonates with what actually matters to this prospect.

Handle Competitive Objections with Confidence

When prospects say "Competitor X is cheaper" or "They have feature Y," Ava provides proven responses that reframe the conversation—shifting focus to your unique value rather than feature-by-feature comparisons.

She coaches reps on asking strategic questions that expose competitor weaknesses without disparaging the competition—maintaining credibility while creating doubt.

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Track Competitive Trends and Market Shifts

Ava monitors competitor movements—pricing changes, new product launches, marketing pivots, customer churn—and alerts your team to strategic opportunities.

Stay ahead of competitive threats and capitalize on competitor weaknesses before they adapt. Know what's changing in the market before your competitors realize you know.

What AI-Generated Battle Cards Include

Ava's competitive battle cards go beyond feature comparisons—delivering strategic intelligence that actually helps reps win deals.

Competitor Overview

Key Information
  • Company background and market position
  • Target customers and ideal use cases
  • Pricing model and typical deal sizes
  • Recent company news and developments

Strengths & Weaknesses

Competitive Analysis
  • Where they win (and why)
  • Known limitations and vulnerabilities
  • Common customer complaints
  • Areas where you have clear advantages

Differentiation Points

How to Win
  • Key messages that resonate with buyers
  • Your unique capabilities they can't match
  • Proof points and customer evidence
  • Questions to ask that expose their gaps

Trap Setting Questions

Strategic Discovery
  • Questions that highlight your strengths
  • Queries that reveal competitor weaknesses
  • Discovery that frames your differentiation
  • Probing that creates buyer doubt

Win Stories

Proven Success
  • Deals where you've beaten this competitor
  • What messaging and positioning worked
  • Customer quotes and references
  • Competitive displacements and migrations

Objection Responses

Handle Pushback
  • Common objections and proven responses
  • How to reframe competitive comparisons
  • Technical questions and accurate answers
  • Pricing objections and ROI positioning

Never Lose Another Competitive Deal

Stop relying on outdated PDFs and static battle cards. See how Ava delivers AI-powered competitive intelligence that actually helps reps win—in real-time, during live conversations.

Real-time competitive intelligence powered by AI

Dynamic battle cards | Win stories | Strategic positioning