ADP Case Study - Ava AI
CASE STUDY
Scaling sales effectiveness with an AI teammate

How ADP Transformed Sales Operations with Ava

A global leader in human capital management software achieved faster deal preparation, improved buyer engagement, and higher team confidence by integrating Ava AI Sales Agent into their sales workflow.

ENTERPRISE
COMPANY SIZE
GLOBAL
OPERATIONS
HR TECH
INDUSTRY
THE CHALLENGE

Sales Complexity at Enterprise Scale

Account Handoffs

High volume of opportunities with accounts frequently changing hands, creating information gaps and continuity risks.

Scattered Information

Deal context dispersed across Salesforce records, recorded calls, and team knowledge, making preparation time-intensive.

Prep Time Bottleneck

Extended preparation cycles that slowed buyer engagement when precision and speed were most critical for deal momentum.

THE SOLUTION

Ava AI Sales Agent Integration

Bringing all deal context into one intelligent workspace

ADP deployed Ava from Vivun, connecting it directly to Salesforce and ingesting recorded calls to create a unified, trustworthy workspace for every opportunity.

Concise call summaries with emotional analysis
Objection handling tied to customer language
Tailored talk tracks for upcoming meetings
Unified Deal Intelligence
POWERED BY AVA
Salesforce CRM
Gong Recordings
Ava - YOUR AI TEAMMATE

"We manage a lot of accounts and they change hands. Using an AI Sales Agent is helping us stay informed and on top of our accounts."

Angela Davis
Sr. Principal Solution Consultant, ADP

"How much detail is available and how she can quickly summarize meetings and even read emotions—it's actually mind-blowing."

Jennifer Poulin
ADP

"It can pull in recordings from Gong and information from Salesforce and give it all to us in one place."

Amanda Black
ADP
THE RESULTS

Measurable Impact Across the Sales Organization

Transforming how enterprise sales teams prepare and perform

Faster Preparation

Dramatically reduced time spent synthesizing research and preparing for customer meetings.

Higher Quality Outputs

More consistent, higher-quality preparation materials compared to generic AI tools.

Improved Confidence

Sales team reports higher confidence in customer interactions with AI-powered insights.

"Ava helped us save time and deliver valuable insights to the sales team."
Angela Davis
Sr. Principal Solution Consultant, ADP
WHAT'S NEXT

Scaling Success Across the Organization

Building on early wins to drive enterprise-wide transformation

With proven success, ADP is expanding Ava usage across additional SC pods and AE teams to increase coverage while standardizing success metrics.

01

Expand Coverage

Roll out Ava to additional Solution Consultant pods and Account Executive teams

02

Standardize Metrics

Implement consistent measurement of prep time, meeting intervals, and win-rate lift

03

Best Practice Sharing

Institutionalize successful Accelerators for stakeholder overviews and deal reviews

Ready to Transform Your Sales Operations?

Join enterprise leaders like ADP in scaling sales effectiveness

Discover how Ava AI Sales Agent can help your team reduce prep time, improve deal quality, and accelerate sales velocity.