On-Demand
49 minutes
How Presales is Becoming the Future of Every Enterprise
Presales teams used to be “the ones who do the Demos,” but changes in the business and technology landscape are making them the ones with the power to strategically move a company forward. Because of the team’s importance, Presales ends up owning the end-to-end customer journey, potentially absorbing post-sales and the customer success team into a single department.
Matt Darrow, Vivun co-founder & CEO, and Eve Besant, VP of WW Sales Engineering at Snowflake, recently presented at the Presales Collective Executive Summit why Presales is becoming the future of every enterprise and how organizations that recognize this will be in an incredible position to hone product-market fit and capture market share.